Barry Schwartz (aka RustyBrick) posts some good advice on making dyamic site urls more search engine friendly along with a link to a more detailed article on Search Engine Friendly Ecommerce Catalogs, which has a link to another good article called, “Dynamic URLs in the Eyes of a Search Engine“.
Archive for July, 2005
RSS News
Posted by Lee Odden on Jul 28th, 2005 in Online Marketing |Here are the top RSS aggregators
according to IT Facts:
| My Yahoo! | 59.02% |
| Bloglines | 10.42% |
| Firefox Live Bookmarks | 4.20% |
| NetNewsWire | 3.74% |
| iTunes | 3.37% |
| iPodder | 2.38% |
| NewsGator Online | 1.82% |
| Pluck | 1.59% |
| FeedDemon | 1.56% |
| Reader not identified | 1.02% |
Good to keep in mind when deciding what “chicklets” to display on your blog.
Feedshake is an interesting tool that allows you to mix up and arrange multiple RSS feeds. via ResearchBuzz
Google Maps Hack for Vlogs
Posted by Lee Odden on Jul 28th, 2005 in Online Marketing |Along with the Craigslist Real Estate hack and the somewhat scary Hot or Not map, there’s a new hack of the Google Maps tool for Vlogs. “Vlogs” as in video blogs. Maps are a fun way to find web sites if geography is your thing.
If you’re really interested in the various manipulations of Google Maps, here’s a new Directory
Tags: Google Maps, Vlogs, Google Hacks
Yahoo in the air, on your phone
Posted by Lee Odden on Jul 28th, 2005 in Online Marketing |Yahoo announced an agreement with Boeing’s Connexion to offer in-flight search services. Yahoo’s ads will be displayed in search results. More from DMNews
Yahoo also announced a deal this week with Motorola to offer Yahoo content on mobile devices including iRadio. I met Ben Hill, Senior Director, Global Marketing; Motorola at the ad:tech conference in Chicago - VERY smart fellow with an amazing job. Good coverage on this at Search Engine Journal
Ask Jeeves to offer PPC?
Posted by Lee Odden on Jul 28th, 2005 in Online Marketing |There are rumors that Ask Jeeves is going to offer a PPC program. Apparently it will look similar to AdWords and will function based on keyword bidding along with some measure of relevance. Bids are to start out at 5 cents.
I wonder if there will be any patent infringement issues? More info at OnlineMediaDaily and Search Engine Watch
Tags: Ask Jeeves, PPC
Podcasting Search Engine
Posted by Lee Odden on Jul 27th, 2005 in Online Marketing |I just noticed a post on Pocket-lint that a new podcasting search engine has launched, called podscope. Podscope is powered by TVEyes, a company that has been indexing TV and radio broadcasts since 1999.
Their technology makes every word searchable within a podcast and enables the audio indexing of podcast content as well as video blogs and personal videos.
It works pretty well. Search results allow you to expand an entry to display controls for play, pause etc and show the number of hits for each. The only part that plays within podscope is a snippet surrounding the keyword phrase, but there is a link provided to the source web site or feed if you want to listen or download the entire file.
Magic SEO
Posted by Lee Odden on Jul 27th, 2005 in Online Marketing |As I was speaking with a prospective search engine optimization client today, I noticed a link in the footer of their web site to the web design company that created it. I followed the link to find out more information because you can often get a sense of a company by the type of web design firm they’ve used.
The web design firm site was straight forward and contained the usual information: design examples, about us, services, etc. When I clicked on services I noticed “search engine optimization” and on that page I found this description for “Doorway Pages”:
Technorati: Bring it on Google, Yahoo, MSN
Posted by Lee Odden on Jul 27th, 2005 in Online Marketing |Blog search engine Technorati CEO David Sifry was interviewed in BusinessWeek recently.
He makes some good points in that he doesn’t see search engines as competition and wishes them “good luck” when it comes to creating a blog-specific search engine.
“What Technorati is trying to do is looking at the Web in a different way. And the way that I like to think of it is, it’s like this big river, it’s like this conversation flow. It’s about people and conversations.”
Yahoo 360 Adds Feeds and Flickr
Posted by Lee Odden on Jul 26th, 2005 in Online Marketing |Yahoo updated 360 by incorporating Flickr (happy now Thomas?) and feeds. Unfortunately I was only able to add a Yahoo Groups feed, but not a feed for the AllBusiness.com column I write or the Feedburner RSS feed for this blog. What’s up Y360?
The Flickr addition is very good news.
More details from the Y360 dev team blog - via Battelle although I first noticed the feeds option when I was reading Rustybrick’s 360 blog
Search Engine Marketing News
Posted by Lee Odden on Jul 26th, 2005 in Online Marketing |Article: Search Basics and Best Practices according to Forrester - DMNews
Using blog search for business - Mark Cuban
MSN Virtual Earth while Google merges satellite images with map data in a Google Maps Hybrid
Chris Sherman of Search Engine Watch publishes new book: Google Power
Make your own customized Google Logo
Now you can tag with IceRocket just like Technorati Tags
Tags: Mark Cuban, Ice Rocket Tags, Google, MSN
Google RSS Reader
Posted by Lee Odden on Jul 25th, 2005 in Online Marketing |Google RSS Reader - Google has made its personalized home page a RSS reader. Via Rubel
Reminds me a little of MSN’s start.com and both Google and Start have the drag and drop feature which is pretty cool.

Careers in Search Engine Optimization
Posted by Lee Odden on Jul 25th, 2005 in Online Marketing |TopRank Online Marketing is hiring. We are a Minneapolis, Minnesota based search engine optimization firm that works closely with Misukanis & Odden Public Relations. Our SEO practice through TopRank is experiencing tremendous growth and the following positions are open:
SEO Copywriter
The SEO copywriter is responsible for authoring or editing client documents according to defined keyword optimization goals. Responsibilities include web page copy, press releases, case studies, newsletters and occasionally support content needs for the TopRank company web site and blog.
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