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Lee Odden

Careers in Search Engine Optimization

By Lee Odden     Online Marketing

TopRank Online Marketing is hiring. We are a Minneapolis, Minnesota based search engine optimization firm that works closely with Misukanis & Odden Public Relations. Our SEO practice through TopRank is experiencing tremendous growth and the following positions are open:

SEO Copywriter
The SEO copywriter is responsible for authoring or editing client documents according to defined keyword optimization goals. Responsibilities include web page copy, press releases, case studies, newsletters and occasionally support content needs for the TopRank company web site and blog.

Must have 2 years+ web site copywriting experience. Keyword research/analysis, public relations and blog experience a plus. Web page usability and WYSIWYG editor experience beneficial but not necessary (Dreamweaver, Front Page). Advanced web page keyword optimization tactics training will be provided.

Submit resume and project examples to: hr at toprankresults dot com

Linking Specialist
Using a combination of tactics, the Linking Specialist will conduct research to identify user and search engine friendly linking opportunities, create compelling link requests/pitches and manage all linking activity for assigned clients.

Must be an experienced user of major search engines and possess a good understanding of how web site linking works. Candidate must be very organized, persistent, creative and able to work independently. SEO experience is not required, but definitely a plus.

Submit resume and writing examples to: hr at toprankresults dot com

SEO Manager

TopRank seeks an experienced search engine optimization specialist with client management skills to join our growing SEO/SEM team.

The SEO manager is responsible for client search engine optimization and marketing campaign implementation and reporting working with a variety of web site types from ecommerce to blogs. Must have 3+ years search engine optimization and client communications experience. Working with other TopRank SEO team members, the SEO Manager is involved with all aspects of a client?Ǭís SEO campaign from strategy to metrics.

Responsibilities:

Ability to achieve top search engine marketing performance (rankings/traffic/conversions) for our clients according to campaign objectives through a mix of tactics including search engine compliant web site optimization.

Manage and execute all aspects of a search engine optimization program including, but not limited to:

  • Keyword Analysis and Research
  • Web site analysis for relevance and usability optimization
  • Content and source code optimization
  • Link building
  • Search engine inclusion and directory submissions
  • Provide ongoing reports on campaign deliverables: ranking, traffic, conversions and other metrics
  • Full ownership over client communications, satisfaction and results.
  • Provide ongoing campaign reports
  • Monitor trends and tactics in the search engine industry
  • Experience with PPC – Google AdWords and Yahoo Search Marketing (Overture) a plus

Submit resume and project examples to: hr at toprankresults dot com


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