TopRank Online Marketing

Lee Odden

Content optimization for better search engine rankings

Posted by Lee Odden on Jul 22nd, 2005 in Online Marketing, Online PR, SEO |

A common problem with many web sites that need improved rankings is a lack of fresh content. If you don’t have a dedicated writer in-house, where can you get good content? Here are a few suggestions:

Organize your content according to relevant keyword themes. Include important keywords in the text links between content files, in title tags and on-page headings.

These are just a few suggestions that have worked well for many organic search engine optimization projects that I’ve worked on. For better search engine rankings, it’s important to make a commitment to stepping beyond keyword optimization and focus long term on a content optimization strategy.

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