Archives for July 2005

How social technologies are changing business

This session was presented by Jennifer Rice, a brand strategy consultant. The presentation addresses blogs, wikis and forums, peer to peer networks, but mostly emphasized blogs.

Many aspects of our society are becoming fragmented, disconnected. The web helps re-create those connections. How we connect with people is changing, social networking.

Rice gave some good examples of how blogs can be a platform for communication outside of traditional channels also discussed the notion of the connected consumer. Consumers can do many things to affect your brand in a positive way using social technologies. Examples ranged from discussion forums where expert users of your products can answer questions from newbies to distributed storefronts. “You’re no longer in control of your brand” you can direct it, but there are other influences.

ad:tech Keynote with P&G & Chrysler

This morning’s keynote included Ted McConnell, Manager Interactive Marketing Innovation for P&G and Jeff Bell VP Chrysler & Jeep.

First up was Ted McConnell from Procter & Gamble. He started out discussing the state of interactive: what’s working and what’s not working. He offers big kudos to the interactive industry for being so innovative and creative.

Last year there was a $9.6 billion spend on interactive out of $264 billion overall. That means only a 3.7% of total ad spend and interactive has been around 10 years. Why?

The underlying problem with interactive is acceptance. Interactive needs reliable, historical data to improve confidence for increased ad budgets. Engagement is the measure that can differentiate interactive. “If we don’t change we’ll never “break out” from the current level of spending.

New ad:tech

ad:tech
Today is the first day of AD:TECH Chicago and I’ll be covering the following sessions:

  • Keynote with Ted McConnell, Manager, Interactive Marketing Innovation and Jeff Bell, Vice President, Chrysler & Jeep Chrysler Group
  • Brand Humanity: How Social Technologies are Changing the Way We Do Business
  • SupahMega Trends Global in Online Media
  • Client Agency Tango: IMC-Style
  • Keynote – Rules for Revolutionary Marketer – Guy Kawasaki, Managing Director, Garage Technology Ventures

ad:tech has also launched a new look including a new web site. Unfortunatley, the new ad:tech web site commits SEO suicide and posts all the text and links within Flash – offering limited, if any, opportunity for indexing by search engines. It is however, very interactive with a cool promo video.

Feedplex RSS Search Engine Adds Features

FyberSearch has added 11 advanced features to the XML/RSS search engine FeedPlex. FeedPlex is a search engine for Internet users who are interested in finding XML and RSS files located on blogs and other websites. Webmasters and bloggers can easily add their RSS feed to the FeedPlex search engine.

The new RSS search features include: “Keyword Density”, “Words Per Page” and “Category”.

A short glimpse of the Online Marketing Blog/2005/07/yahoo-tests-blog-search-engine.html”>Yahoo RSS and blog search feature was available last week.

Tags: RSS, XML, RSS search engine

Try Google SMS

You can now test Google SMS on the web or you can try it out with your web browser enabled cell phone. Search operators include: Local, phonebook, Driving directions, Movies, Weather, Stock quotes, Q&A, Glossary, Froogle, Zip code, Area code and Calculator.

Yahoo recently announced the launch of their Online Marketing Blog/2005/07/yahoo-offers-sms-search.html”>SMS search service last week.

More info from SearchEngineWatch or from the Google SMS FAQ.

Yahoo Tests Blog Search Engine

Steve Rubel points out that Yahoo has been testing a RSS and Blog search feature. The test site has been taken down, but Steve has this screen capture.

Online Marketing Blog/2005/07/bloglines-ceo-mark-fletcher-interview.html”>Bloglines is working on a blog search engine that uses Teoma search technology.

My favorite blog and RSS search engines are currently Technorati and Findory.

Gigablast also recently launched a blog search feature.

IceRocket has a blog search feature, but so far, the search results are not good at all.

I say, the more the merrier!

Blogging AD:TECH

This weekend I’m off to the AD:TECH interactive marketing conference in Chicago for Mon/Tues next week. I was fortunate to be one of the bloggers selected to cover the conference on the AD:TECH Blog.

I will be blogging 5 of the sessions ranging from “Brand Humanity: How Social Technologies are Changing the Way We Do Business” to “Achieving Balance in Your Search Mix”.

While I’ve personally blogged while attending conferences such as Search Engine Strategies and WebmasterWorld Search Conference, I’ve not formally been involved with conference blogging before so it should be fun.

I am also interviewing several people in the interactive/search marketing industry and will be posting those to this blog as well as Search Engine Smarts at AllBusiness.com and Lockergnome.

Bloglines CEO Mark Fletcher Interview

Erin Bradley of SearchViews blog posted a great interview with Mark Fletcher of Bloglines covering blog search, the Jeeves acquisition and something about the Tijuana police.

Blog Search – “There are 3 key components required to deliver world-class blog search: a deep index of blog and news feed content, the capability to find and index new content quickly, and world-class search technology that brings relevant search results to users. Bloglines is the only service that has all three elements.”

Ask Jeeves Acquisition – “Joining Ask Jeeves gives us the opportunity to run with the big dogs. The benefits include access to more resources, access to amazing brainpower, and access to world-class search technologies. The challenge has been hiring as quickly as we want to grow.”

Hitwise launches keyword research tool

Hitwise has launched a new keyword research tool called Keyword Intelligence. Basically, it’s a scaled down version of their main competitive intelligence products, but still powerful and much more affordable. Barry at SERoundtable.com was able to preview the product and offers a good review.

Here’s an overview of the three major components:
(1) Search Term Suggestions – provides the most popular search term variations for any word
(2) Industry Search Terms – provides the most popular search terms for over 160 industries
(3) Search Term Portfolios – an easy to use tool to manage keyword lists

Tags: Keyword Intelligence, Hitwise, SEO

Hell Yeah – Aaron’s interview with Dave Naylor

Aaron Wall of Search Marketing info has posted a good interview with long time SEO DaveN
who publishes a very interesting SEO blog. Dave’s tactics are bit more risky than most.

Topics range from disposable domain names (you don’t want to know) to what will work for most webmasters to the future of (aggressive) SEO: “SEO will become much darker as the search engines get cleverer, SEO‚Äôs will have to adopt and adapt new techniques.”

There are some good tips regarding linking, importance of algorithms and the right time to be aggressive – worth a read.

Are search engines hurting your brand?

Often times, negative comments (true or false) on blogs can gain prominent rankings in search engines for company trademark names. Many company web site admin or marketing staff scramble on how to address these issues. Some companies do not monitor the rankings of their trademark names in search engines at all.

Market Sentinel offers examples including: “40% of the UK’s top grocery brands’ feature at least one detractor in their Google top ten” in a new paper authored in conjunction with Weboptimiser. The paper examines the threats to brands posed by blogs and message boards and includes detailed techniques for responding to those threats including using search optimization along with rebuttal techniques such as blogging and RSS.

Web Analytics Association developing university program

In a partnership between the Web Analytics Association (WAA) and the University of British Columbia the first comprehensive university-level web analytics program is under development. The program is called the Web Analytics Award of Achievement and will be delivered 100% online.

Learning Units will be divided between Opinions and Case studies. Course content will cover three primary areas:

  1. Web Site Optimization – Usability, Search Engine Optimization, Navigation, Checkout Funnels, Visitor Paths
  2. Measuring / Managing Marketing Campaigns – Creative Testing, Pay-Per-Click, E-mail Marketing, Banners / other Display ad units, Rich Media
  3. Analytical Business Culture – “People issues” including organizational buy-in for analytics usage and data-driven decision making, choosing and deploying the right solutions to meet business needs, staffing and training the organization properly, and communicating information to diverse constituents.