By accident I ended up on mywebsearch.com with a search for my company name. What did I see in the “sponsored” results (from Google) but an ad from a large west coast SEM firm.
It’s not that they ran an AdWords ad on my company name that was so annoying, that’s been happening for a while, it was a less than flattering ad on SEO in general: “Don’t be fooled by quick & dirty SEO firms.” I’ve always thought negative advertising wasn’t very effective.
The kicker is, I’m familiar with one of the founders and I’ve been sending SEM project leads to them. I’ll ask them about it, but regardless, I’ve met too many decent SEM firms at conferences, in forums and even through this blog to waste my time with BS like that.
Funny thing is, a click on the ad arrives at a 404 not found page. I guess it works out in the end.