Lee Odden

SEM Firm Slimy AdWords Antics

Lee Odden     Online Marketing

By accident I ended up on mywebsearch.com with a search for my company name. What did I see in the “sponsored” results (from Google) but an ad from a large west coast SEM firm.

It’s not that they ran an AdWords ad on my company name that was so annoying, that’s been happening for a while, it was a less than flattering ad on SEO in general: “Don’t be fooled by quick & dirty SEO firms.” I’ve always thought negative advertising wasn’t very effective.

The kicker is, I’m familiar with one of the founders and I’ve been sending SEM project leads to them. I’ll ask them about it, but regardless, I’ve met too many decent SEM firms at conferences, in forums and even through this blog to waste my time with BS like that.

Funny thing is, a click on the ad arrives at a 404 not found page. I guess it works out in the end.

Be the first to rate this post: PoorSo SoOKGoodAwesome
Loading...

  • SUBSCRIBE TO TOPRANK'S TIPS NEWSLETTER
  • Get online marketing news, tips & tactics directly to your inbox. We respect your privacy.
  • This field is for validation purposes and should be left unchanged.

Related Posts You May Enjoy Reading:

Please read the Online Marketing Blog comment policy

About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.