Lee Odden

Technorati: Bring it on Google, Yahoo, MSN

Lee Odden     Online Marketing

Blog search engine Technorati CEO David Sifry was interviewed in BusinessWeek recently.

He makes some good points in that he doesn’t see search engines as competition and wishes them “good luck” when it comes to creating a blog-specific search engine.

“What Technorati is trying to do is looking at the Web in a different way. And the way that I like to think of it is, it’s like this big river, it’s like this conversation flow. It’s about people and conversations.”

Services like Technorati and the blogosphere in general represents a serious paradigm shift in the way information is distributed and organized. The rate at which search engines update their enormous databases seems quite slow in comparison to how quickly blog posts are available on Technorati. If blog search engines can continue to improve quality and do a better job of filtering out blog spam, I see no reason why more users wouldn’t migrate more of their search activity to the blogosphere.

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About Lee Odden

@LeeOdden is the CEO of TopRank Online Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.