Lee Odden

MSN Keywords PPC Program

Lee Odden     Online Marketing

Danny Sullivan and Chris Sherman of SearchEngineWatch get the lowdown on the new paid keyword advertising program called MSN Keywords program directly from Microsoft. The managed program will roll out to 500 top advertisers and some Online Marketing Blog/2005/04/msn-adcenter-ramping-up.html”>SEM firms in October and ad formats will be very similar to Google AdWords ads.

Initially covered in the

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About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.