I recently recieved a review copy of the new book, Search Engine Marketing Inc by Mike Moran and Bill Hunt. I’ve seen Mike and Bill speak at past Search Engine Strategies conferences regarding their search engine optimization work on the IBM web sites.
While I only had an opportunity to briefly review the book, I can say it may be one of the most comprehensive search marketing books available. Since it will be at least a week before I get a chance to read the whole book, here’s a link to an excerpt available at Webreference: Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Web Site. Part 1.
Note, there’s a great mini review within the book by Barry Schwartz, of Search Engine Roundtable.