Wordtracker has just announced a new keyword research guide, “A practical guide to using Wordtracker to conduct keyword research for an online business”.
The guide provides an overview of Wordtracker features and offers a case study of how a company might use keyword research in various stages of building an online campaign.
Contributors include: Bryan Eisenberg, B.L. Ochman, Kevin Lee, Stephen Mahaney, Ken McGaffin, John Alexander, Neil Davidson, Robin Good and Nick Usborne.
The guide provides a great overview of how important keywords are in developing an online marketing strategy, understanding your marketplace, target customers and paid search placement.
Tags: Wordtracker, keyword research, online marketing