Archives for August 2005

Google Yahoo Ebay Compete for Traditional Media

It appears that Google, Yahoo and Ebay might be competing for a piece or all of Trade Classified Media which owns 575 print titles and 56 websites in 20 countries and is worth about $1.5 billion.

“Local search and listings are becoming increasingly profitable areas for internet companies, and are at the heart of new “pay-per-call” revenue models, which some see as potentially more profitable than pay-per-click advertising.”

The competition never ends. Via Revolution

Google Desktop 2 – Sidebar

Google is releasing an update to it’s desktop search program today that includes a tool called Sidebar, “a panel on your desktop which provides convenient, one-glance access to all sorts of personalized information.” Here are some screenshots.

Sidebar includes plugins for: Email, News, Weather, Photos, Stocks, Web Clips (RSS Feeds), Scratch Pad (note pad) and QuickView which shows frequently used items or recent items.

I guess this is sort of a MyYahoo but for the desktop rather than a web page.

Hat tip SE Blog

Link Building with Backlink Analysis Tool

Anyone involved with organic search engine optimization knows the value of linking or connectivity and how it contributes to higher search engine placement.

This blog does well on some competitive phrases in part, due to links. For example, a quick check on Marketleap’s Link Popularity tool shows 90,927 links to Online Marketing Blog/”>Online Marketing blog.

The start of those links was the result of competitive research. Finding out where similar sites received links and gaining links from the most relevant sources over time can generate the necessary link popularity to start gaining momentum. Once a site gains content and link momentum, the increased awareness makes it easier to gain new links.

Keep your friends close, your enemies closer

There’s a humorous meme regarding an interaction between Google’s founders, Larry Page and Sergey Brin, Engineer Matt Cutts and a few blackhat SEOs at the Google Dance a few weeks ago.

It starts with a post by Duncan at the Blog Herald making the complaint that something fishy is going on. Matt Cutts posts a very interesting reply on his blog. The complaint was that Google was mingling with people who openly spam Google. As if a spammer would gain some benefit from that? Google is smarter than that and you can read Matt’s post about it just to be sure:

Pubcon 10 in Las Vegas

Barry of Search Engine Roundtable gives the full lowdown on WebmasterWorld’s 10th , which will be held in Las Vegas Nov 15-17. Pubcon now has it’s own web site and blog, which is an excellent move Mr. Tabke.

If you haven’t seen it (where have you been?) Barry provides the best coverage anywhere of .

If you work in SEO, SEM or any aspect of Internet marketing, this is a highly regarded conference that I can honestly recommend as one of the best for tactical knowledge of search marketing.

Tags: WebmasterWorld, Pubcon, search engine conference, SEO

Mamma.com Copernic Deal Alive Again

Using a combination of cash and stock, announced yesterday they’ve signed a letter of intent to acquire , maker of desktop search and related tools. There was a little Mamma drama regarding the attempt to acquire Copernic earlier this year involving some SEC investigation of Mamma.com.

However, according to Martin Bouchard, executive chairman of Copernic:

“Based on further due diligence, we are now confident that Mamma.com is a strong and very well managed company,” he said. “We are positive about closing this transaction which will create a new organization capable of competing with the best of breed in the search engine sector of the Internet.”

Adding Copernic would be a boost to the mix of services offered by Mamma.com including and .

Wednesday Search Engine News

Yahoo Local offers search by neighborhood and RSS – PC World

Amazon to offer SEM services through Efficient Frontier – Hosting News

Battelle releases second book excerpt – Search – How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

Google goes live –
RustyBrick also points a link to Jensense who will be on later today talking about YPN and Google AdSense.

Yahoo and Google nearly tied on customer satisfaction – SEW

New Keyword Research Guide from Wordtracker

Wordtracker has just announced a new keyword research guide, “A practical guide to using Wordtracker to conduct keyword research for an online business”.

The guide provides an overview of Wordtracker features and offers a case study of how a company might use keyword research in various stages of building an online campaign.

Contributors include: Bryan Eisenberg, B.L. Ochman, Kevin Lee, Stephen Mahaney, Ken McGaffin, John Alexander, Neil Davidson, Robin Good and Nick Usborne.

The guide provides a great overview of how important keywords are in developing an online marketing strategy, understanding your marketplace, target customers and paid search placement.

Link to guide in pdf format

Tags: Wordtracker, keyword research, online marketing

Online Marketing Blog Ranks 182 Out of Top 500 Blogs

The blog search engine, Feedster published their list of the top 500 blogs for August and I’m happy to say that Online Marketing Blog weighs in at 182. That’s higher than Google Blog (213) and Yahoo Search Blog (197)! Amazing.

Rankings for other blogs I read include:
IT Conversations #26
Om Malik’s Broadband Blog #52
Micro Persuasion #56
Seth’s Blog #70
Scobleizer #74
Jeremy Zawodny #103
gapingvoid #106
Dave Sifry #136
John Battelle #139
Blog Herald #157
WebmasterWorld #164
Robin Good #167
Yahoo Search Blog #197
Chris Pirillo #202
Darren Rowse Problogger #203
Google Blog #213
Jakob Nielsen’s Useit #237
Adrants #254
MarketingVOX #347
Ensight Jeremy Wright #348
InsideGoogle #436
Search Engine Roundtable #500 (this one really should be much, much higher)

Rupert Murdoch to Buy Blinkx

The LA Times reports that News Corp is in talks to buy the Blinkx search engine.

Rumblings started last week when Murdoch said he was looking for a search engine to buy.

Search Engine Journal speculated this morning that potential targets might be Looksmart, Mamma, Technorati or Gigablast. Blinkx was not on that list.

I will update this post in a bit, but want to get the initial announcement out now.

Tags: Rupert Murdoch, News Corp, Blinkx

Ask Jeeves Sponsored Listings Officially Live

Two weeks ago, Ask Jeeves announced their new sponsored listings program and today the company has announced the general availability of the program.

“Advertisers will receive premier placement on Ask Jeeves above Google AdWords, which will also continue to be distributed on Ask Jeeves. Ask Jeeves Sponsored Listings is available immediately at http://sponsoredlistings.ask.com.”

Steve Berkowitz gave the keynote presentation at last week’s Search Engine Strategies conference where he described the new PPC program as a way to connect directly with advertisers and that he does not see the relationship with Google changing.

Ask Jeeves is the 7th largest global web property with a portfolio of web sites including: Ask.com, Teoma, MyJeeves, My Way, iWon, Excite and Bloglines. Ask Jeeves became a wholly-owned business of IAC/InterActiveCorp (NASDAQ: IACI) in July this year.

Google Guy Blog? Matt Cutts

There’s been speculation for a while in the SEO community that Matt Cutts is the “googleguy” that provides the voice for Google in WebmasterWorld and Search Engine Watch forums. If he’s not “googleguy” he’s certainly “Google’s Guy” as he is the consumate PR professional when answering questions about all things Google.

Matt Cutts has now started a blog. Using WordPress no less. Where’s Blogger? Actually, his rationale for using WordPress makes sense and I agree. That’s why in the next 30 days this blog will move to a top level domain and use another blog CMS. I contacted Blogger support and they cannot offer any type of redirection, so I’ll need to leave this blog and just start up at another address. Redirection will have to be done at the page level.