Online Marketing Blog

The San Jose Search Engine Strategies conference begins today and this SES conference promises to be the largest ever.

Two of the sessions I’ll be covering today include:

Search Algorithms: The Patent Files:
Patents released by major search engines aren’t a blueprint for exactly how they find and rank web pages. However, they do offer interesting clues about how things might be done. This session looks at key patents and ponders what might actually be in use and how marketers might best act on released information.

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I’m off to San Jose in about 1/2 hour. Thomas and I are flying out a little early so we can have a little time to check things out before the conference. Am very excited about this conference as I will have the opportunity to interview some key players in the search marketing industry.

I’ll be covering about 2 sessions per day over at Search Engine Smarts - AllBusiness.com and I will be posting interviews and overall conference observations here - as in Yahoo and Google parties.

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Yahoo Search Blog announces the launch of Yahoo Audio:

“Y! Audio Search is the largest index of audio content on the Web today, with over 50 million audio files (consider that the average music service has 1 million files, and the next largest audio engine has 12.5 million). “

Another belated Yahoo news item I’ve been meaning to post on is the Yammys - Yahoo Video Search Awards:

“Contestants can submit a video in 1 of 5 categories: Bloopers, Pets, Road Trips, Office Humor, and a Catch-All “I Can’t Believe It!” There’s also a voting phase that starts August 30″

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Danny Sullivan and Chris Sherman of SearchEngineWatch get the lowdown on the new paid keyword advertising program called MSN Keywords program directly from Microsoft. The MSN adCenter managed program will roll out to 500 top advertisers and some Wall Street Journal

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Yahoo has formally announced on the Yahoo Search blog that they are rolling out a beta of their Yahoo Publisher’s Network (YPN).

“Yahoo! has launched a beta network in the U.S. for small- and medium-sized publishers. Currently available through invitation only, as Yahoo! tests and refines the new platform, small- and medium-sized publishers can easily sign up online and access new revenue sources and enhanced Yahoo! content through our new self-serve platform. Our goal is to extend the beta to more publishers by the end of the year.”

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According to news reported by MediaPost, Jupitermedia has sold the Search Engine Strategies trade shows and the ClickZ.com Network of Web sites, including SearchEngineWatch.com for $43 million in cash to London-based trade publisher Incisive Media.

“Incisive Media indicated it plans to use the acquisition to expand into the U.S. B-to-B publishing market, and to expand the search engine strategies conferences into other markets.”

Chairman-CEO of Jupitermedia, Alan Meckler will use the proceeds to make more acquisitions of stock photography and digital images companies.

This is pretty amazing. I’ll post updates as I see them.

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Next week it’s the Search Engine Strategies conference in San Jose. I am very much looking forward to it.

Thank you to those companies and individuals that have contacted me for meeting times. I will be attending quite a few sessions and will get to as many social activities as time allows. Definitely the Yahoo Search Day off on Monday and Google Dance on Tuesday. There are others as well.

I will be covering the sessions that I attend on the Search Engine Smarts blog over at AllBusiness.com. I will also be posting conference observations and any interviews I do on this blog as well as Lockergnome’s Internet Marketing channel.

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In the recent Yahoo Search Marketing newsletter, they offer a link to a basic site optimization article.

Yahoo’s Small Business Resources page also offers several other useful, basic search marketing articles. The only one that’s missing is the article about why companies should hire TopRank for organic search engine optimization! Oh, that’s us at #1. I guess we’ll take the Google ranking instead.
Tags: Yahoo, search engine optimization, search marketing articles

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therssweblog reports on a new meta blog search engine called Talk Digger that reports results from Bloglines, Technorati, BlogPulse, PubSub, Icerocket, Feedster, BlogDigger, MSN Search and Google. It also offers basic trend information.

TalkDigger somewhat reminds me of the blog search engine, blog trends

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Lowdown on the New Ask Jeeves PPC Program - via SearchDay

The Birth of Google - Excerpt from John Battelle’s new book on Wired

Blogs are default search for IceRocket and BlogScour may, or may not become a separate blog search engine according to Ice Rocket CEO Blake Rhodes on SEJ

Blogger.com site defaced over the weekend. Not due to being “hacked” but a “bug” in the system according to the Blogger.com development team. via TW

Gigablast launches Toolbar for MSIE - via SEW

Props to Bob Mutch for an excellent list of SEO resources

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