I’ve been meaning to post on a slew of recent articles over the past two days but I will never get to them all so I’ll link them here.
“Defending the Art and Craft of SEO” by Paul J. Bruemmer at iMediaConnection
“Neglect A/B Split Testing and Lose Millions”. From DMNews
“McKinsey: Some Online Marketers Still Don‚Äôt Get It”. From Chief Marketer
“Web Analytics Special Report: Analyze This” by Mickey Alam Khan at DMNews
Kevin Ryan’s column “SearchTHIS: Yahoo! & the Search Brand”
“Hitwise: Google Also Tops In July 2005 & Awesome Report On US Search Landscape” from Search Engine Watch
Jim Meskauskas ponders the role of blogs in the modern marketer’s media buy: “Media Maze: Blog Blots”
“Blog Traffic Rises” from eMarketer regarding comScore and Nielsen/NetRatings reports.