Lee Odden

Search Engine Strategies San Jose Coverage 2005

Lee Odden     Online Marketing

It’s been a great first two days of the conference with some significant improvements in many of the session content and quality. At the NYC SES show earlier this year, I was left with a bit of a disappointment in many of the sessions I attended as many seemed to be exactly as the last few shows. That’s not the case with this show.

It may just be my perception or the sessions I’ve been attending, but this show has been full of great information and new case studies and topics. The search engine patents session was super as well as the blogs/RSS session, although I am not sure how a speaker can give a decent presentation with out some sort of PowerPoint as one of the speakers attempted to do.

What a day for catching up with old friends and meeting new ones. In the am I got the chance to see the flurry of typing by Barry Schwartz and Ben Pfeiffer as they provide the best coverage of the conference. I had lunch with Amanda Watlington (has a new book on blogs/RSS) and Chris Pirillo (his Chris Pirillo show hit #3 on iTunes while we ate). I ran into Aaron Wall and Frank Watson (Aussiewebmaster) at the last session (thanks for the beer Frank) and got the chance to see Frank’s excellent negotiation skills with a Google rep.

I ran into Joshua Stylman of Reprise Media on the way to Google Dance to find out that AllBusiness.com, who I write for, has recently become a client. Ironically, a few minutes later I ended up in line with Anthony Iaffaldano of Reprise, with whom we shared our mutual adoration of the excellent writing/blogging skills of Erin Bradley and the SearchViews blog.

The Google Dance will need it’s own post there were so many great people there. Suffice it to say that Google has outdone themselves again with a terrific event, presenting attendees with a wide range of food/drink, DJ and live music, volleyball, karokee (including costumes), video games and no running out of beer.

On the way back from Google Dance, I did see SEO veteran, Jill Whalen and I should mention she’s launched a new site, SearchCreative.com. I have not had a chance to have a detailed discussion with her about it but will post on that later this week.

Here’s a quick run down of the blogs that are covering the SES Show in San Jose.

Search Engine Roundtable (the best)
SearchTHIS column from Kevin Ryan
SearchViews – Anthony
Search Engine Smarts – my stuff at AllBusiness.com

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About Lee Odden

@LeeOdden is the CEO of TopRank Online Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.