Yahoo has announced they are now indexing over 20 billion documents – web pages, images, etc. Google reports about half that amount.
Tim Mayer of Yahoo Search provides a very good rundown on many of the improvements Yahoo has made this year on the Yahoo Search Blog.
In this case bigger is not necessisarily better, as Google still commands the majority search market share. According to comScore’s June report, Google holds a 36.9 per cent share of the U.S. search engine market and Yahoo holds 30.4 per cent.
However, Yahoo is providing some very stiff competition and it will be interesting to see what those market share numbers are in a year.
Tags: Google, Yahoo
About the author
Lee Odden has been recognized as a top B2B Marketing professional by Forbes, The Economist and the Wall Street Journal. For over 20 years he's worked with his team at TopRank Marketing to help elevate the B2B marketing industry through creative marketing programs that deliver more authentic, experiential and inclusive content for brands like LinkedIn, Dell and Adobe. Lee is the author of Optimize and has published over 1.4 million words on his agency's B2B marketing blog. As a trusted marketing thought leader, he has given nearly 300 presentations in 20 different countries on B2B content, search and influencer marketing. When not marketing, Lee is probably running, cooking or traveling.
