Lee Odden

Google Update Gilligan – Or Not

Lee Odden     Online Marketing

Matt Cutts clarifies what SEOs are calling the “Gilligan” update that’s been happening with Google over the past few days on his blog.

What shows as Page Rank and back links now, is data that has already been factored into current rankings. He clarifies that a real update is when Google makes algorithm changes.

“Technically Update Gilligan is just backlink/PageRank data becoming visible once more, not a real update. There haven‚Äôt been any substantial algorithmic changes in our scoring in the last few days.”

Even with commentary like this from Google, lots of people will still spend lots of time analyzing every little change with Google. Just as fun as looking for Bigfoot, Elvis and Aliens from outer space. Or not.

Tags: Google, Google Update, Gilligan, Matt Cutts

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About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.