Archives for September 2005

I-Search Reborn as SearchReturn

While listening to a WebmasterRadio.fm podcast with Detlev Johnson and Todd Freisen recently, I noticed a comment Detlev made about bringing back the I-Search discussion thread he moderated several years back. I-Search was a tremendous resource for information on search engine optimization and marketing for years. I contacted Detlev to see if this was indeed still the case and he confirmed.

If you’re in the search marketing business, you’ve undoubtedly heard of Detlev. He’s known as one of the top technical SEO experts and has been a moderator at Search Engine Strategies conferences since forever, and has been active in organizations like the Search Engine Marketing Council, previously part of AIM and now the DMA, and was previously moderator of the critically acclaimed I-Search. He is currently VP at Position Tech.

What the Flock? New Social Browser

Flock
Flock is a new Web 2.0 browser based on Firefox that is stirring up some attention: Om Malik, TechCrunch, Wired and Scoble. Nice job, Voce.

I first read about Flock on SearchViews last week. Comments about Flock from their web site:

“We started Flock to build tools that empower people and smooth out some of the more hairy parts of living and working online. As it is, we live and breathe this stuff everyday and wanted better tools to do the things that we love doing online.”

According to the TechCrunch review, social bookmarking and a wysiwyg blog writing tool are two features that make this a super social browser.

The company initially started as Round Two, developing extensions for the Firefox browser. Ideas started popping and investors came along, and walla, Flock was born. Lots of fun Flock photos here.

Search Engine News and Resources

Microsoft Considers Acquiring AOL Search – Count on it: death, taxes and changes in the search industry.

Google Zeitgeist 05 – Cats and Dogs living together, but don’t talk about it.

– The devil is in the details and this post has the details from SEJ

Forbes hires SEO Firm – If Forbes is going to do it, then get off your ass and sign up!

Google Notifying Sites When They’re Banned

Threadwatch has keenly pointed out that it looks like Google is now sending out “You’re Banned for 30 Days” notices to sites that are deemed to have certain levels of quality content, but that violate aspects of Google’s guidelines. Via Search Engine Forums

Example slightly edited of specific names:

From: Google Search Quality DO NOT REPLY
Date: 8 September 2005 23:10:04 BDT
To: [email protected], [email protected], [email protected]
Cc: [email protected]

Subject: Removal from Google’s Index

Dear site owner or webmaster of [url removed],

While we were indexing your webpages, we detected that some of your pages were using techniques that were outside our quality guidelines, which can be found here: [link] In order to preserve the quality of our search engine, we have temporarily removed some webpages from our search results. Currently pages from [url removed] are scheduled to be removed for at least 30 days.

Thresher: Searching the Semantic Web

Search Science blog has posted an interesting paper by Andrew Hogue of Google and David Karger of MIT discussing , a system that relies on end users to assign meaning of information on web pages rather than relying solely on the information presented by the publisher.

“By allowing end-users to create, modify, and utilize their own patterns, we hope to speed adoption and use of the Semantic Web and its applications.?Ǭî

I think the search industry will see more and more implementations of end user generated relevance for search results overlaid with current ranking methods. Since it’s not practical for search engines to rate and review every url in their index, end user ratings are really the only way to add the human touch. Although Google is doing some interesting things with Online Marketing Blog/2005/06/google-rater-hub-search-quality.html” rel=”tag”>Google Rater Hub.

The Jeteye search engine is a good example of end user input used to determine relevancy.

Yahoo Feeling Lucky with Instant Search

Yahoo has launched a new search feature called

Yahoo Instant Search
As you enter a query, a balloon will appear with what Yahoo thinks is the best search result. This is similar to the “I’m feeling lucky” feature from Google except you get to preview the suggested site before going there. Note the comment on the Yahoo Instant Search page, “Why feel lucky when you can be right?”.

The tool is powered by Ajax and works with the most popular queries, not all. If a balloon does not appear, then you just click the search the web button. Via Yahoo Search Blog

Danny Sullivan at Search Engine Watch has a good breakdown as does Charlene Li.

You can find out about other new search innovations from Yahoo on the Yahoo Next page, which conveniently has a RSS feed.

Organic Search Marketing Webinar

(Search Engine Marketing Professionals Organization) is offering another free webinar on search marketing next week. The topic is, “Search Engine Marketing: It’s Not Just Paid Search! – Part One”

When: Wednesday, September 21
Time: 12 PM EST (9 AM PST)
Where: Online web conference
How: Register online
Registration Deadline: Friday, September 16
Cost: Free
Who referred you? Lee Odden!

This basic session will be the first in a two-part series on the value of Organic Search, aka “Natural Search.” The first session will focus on the benefits of starting a natural search program as well as things to consider before launching. The second segment will focus more on integrating it as a long-term process in your organization.

To register, visit http://www.sempo.org/webinars.php

New Blog Search Engine from Google


With all the frustration over performance issues with Technorati and relevance in results from some of the other blog search engines, Google Blog Search is a much anticipated feature. You can get to Google’s Blog Search from Google or Blogger: google.com/blogsearch or search.blogger.com

Lots of coverage on this already today:
John Battelle (last night)
Search Engine Watch

Ask Dave Taylor – has inside info that Yahoo blog search is coming soon

Recently started supporting search operators (feed: and hasfeed:) that allow you to search for feeds or web sites that include feeds. (details from Robin Good) You can also search for blogs using MSN’s Start.com.

Tags: Google, Google Blog Search, blog search engine

Search Marketing Benchmark Guide 2005-2006

Marketing Sherpa has just released a new version of the Search Marketing Benchmark Guide.

This report is 100% newly researched including all new self-reported data from 3,271 marketers. Over 210 charts and tables are included plus 7 color eye-tracking heatmaps.

There’s a tremendous amount of useful data so you can compare your campaigns to the “norm” based on:

  • Cost per click
  • Average click rate
  • Conversion rates
  • How much marketers really budget for search
  • Optimization vs PPC results

One area I am particularly interested in is in regard to how SEO (search engine optimization) results & costs compare to Pay per Click search ad results & costs (ie: Google ad words). Especially in light of the iProspect and JupiterResearch study showing that three times more marketers see a higher ROI from SEO than SEM.

Search Industry Blog

Nathan Enns of FyberSearch has launched his new Search Industry Blog covering news in the search engine industry. Other services offered by FyberSearch include:

There are many things to like about FyberSearch, but one feature Nathan has implemented that would be nice for Google, Yahoo and MSN to add is an “URL inclusion status” check. There’s also free site search tool you can place on your own site.

My Algorithm SEO Will Beat Up Your Content SEO

Blog post titles can be fun. This post isn’t as much about algorithmic SEO versus content SEO as it is about a balance. ClickZ posted an interesting article recently on algorithm chasing from the last Search Engine Strategies conference that distinguishes the difference between algorithmic search engine optimization and content based optimization.

The message was that paying too much attention to the latest algorithm change or relying on “holes” in search engine algorithms may only yield short term results. And that an emphasis on content provides the best long term results.

Monday Search Marketing News

eBay to buy Skype for $4 billion – Free web calls to boost online auctions

GoFish Technologies launches Web and Multimedia Search Engine

Marketing Sherpa Case Study – Using a Podcast and Whitepaper for lead generation

Completely Redesigned WebPosition 4 Released

John Jantsch offers a free teleseminar “Seven Steps To Creating the Ultimate Small Business Marketing System.” Sept. 21st

Review at Business Week of John Battelle’s new book: THE SEARCH – How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

MSN Offers New APIs – Search Engine Journal

Also, I noticed that Andrew Goodman’s updated version of his Google AdWords book has finally been published.