Lee Odden

Search Marketing Benchmark Guide 2005-2006

Lee Odden     Online Marketing

Marketing Sherpa has just released a new version of the Search Marketing Benchmark Guide.

This report is 100% newly researched including all new self-reported data from 3,271 marketers. Over 210 charts and tables are included plus 7 color eye-tracking heatmaps.

There’s a tremendous amount of useful data so you can compare your campaigns to the “norm” based on:

  • Cost per click
  • Average click rate
  • Conversion rates
  • How much marketers really budget for search
  • Optimization vs PPC results

One area I am particularly interested in is in regard to how SEO (search engine optimization) results & costs compare to Pay per Click search ad results & costs (ie: Google ad words). Especially in light of the iProspect and JupiterResearch study showing that three times more marketers see a higher ROI from SEO than SEM.

This year’s Benchmark Guide also includes 6 Research Reports:

  • 1: Eyetracking Study Results for Top 4 Search Engines & Top 3 Shopping Search Sites
  • 2: B-to-B Search Marketing
  • 3: Affiliates and Search Research Report
  • 4: Public Relations & Search Engine Optimization
  • 5: Shopping Search
  • 6: Local Search and Pay per Call

There’s a lot more to this new report than I’m going to write about here, so check out the Benchmark Guide page Marketing Sherpa has setup and see for yourself.

Tags: marketing sherpa, benchmark guide, web analytics, search marketing

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About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.