Lee Odden

Yahoo Feeling Lucky with Instant Search

Lee Odden     Online Marketing

Yahoo has launched a new search feature called

Yahoo Instant Search
As you enter a query, a balloon will appear with what Yahoo thinks is the best search result. This is similar to the “I’m feeling lucky” feature from Google except you get to preview the suggested site before going there. Note the comment on the Yahoo Instant Search page, “Why feel lucky when you can be right?”.

The tool is powered by Ajax and works with the most popular queries, not all. If a balloon does not appear, then you just click the search the web button. Via Yahoo Search Blog

Danny Sullivan at Search Engine Watch has a good breakdown as does Charlene Li.

You can find out about other new search innovations from Yahoo on the Yahoo Next page, which conveniently has a RSS feed.

Tags: Yahoo, Instant Search

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About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.