TopRank Online Marketing

Archive for October, 2005


Lee Odden

Podcast Search Engines

Posted by Lee Odden on Oct 11th, 2005 in Online Marketing |

With the recent news about Yahoo podcast search engine, (submit your podcast) I thought it would be useful to list other podcast resources. Yahoo also offers up this list of other podcast directories and search engines:

Additonal podcast resources:

Robin Good offers a great list of podcast directories some with urls you can use to submit your podcast.

Rok Hrastnik offers an good article on podcasts as sales tools.

You can ping podcast directories with Pingomatic and Pingoat

Lee Odden

Interview of Matt Cutts by Aaron Wall

Posted by Lee Odden on Oct 10th, 2005 in Online Marketing |

Aaron Wall of SEObook.com fame has been conducting some great interviews of people in the search engine industry lately and this most recent interview with Google Engineer, Matt Cutts is very well done.

Questions range from:
“Graph theory vs social networking vs buzz marketing: which of them is most important for a new webmaster to study? What resources would you recommend for learning about each of them?”
to:
“What is the most evil thing Google has ever done?”

A worthy read for sure. Nice job Aaron.

Lee Odden

Apply for MSN AdCenter Pilot

Posted by Lee Odden on Oct 7th, 2005 in Online Marketing |

From MSN Search’s WebLog:

“If you know a business-owner who would be interested in advertising their business on MSN Search, please forward this email to them and encourage them to apply to participate in the US Pilot by completing our online registration form at http://advertising.msn.com/adCenterPilot/89620.asp.”

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Lee Odden

Google Feed Reader

Posted by Lee Odden on Oct 7th, 2005 in Online Marketing |

Google Reader gets lots of buzz today - from Google Blog

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Lee Odden

Dead in the water

Posted by Lee Odden on Oct 7th, 2005 in Online Marketing |

Most times when I have computer problems or when internet goes down, it’s like being dead in the water. Like yesterday the motherboard on my Dell Inspirion 5150 started to go wacky, intermittently causing the screen to go black, requiring a reboot each time until I get a replacement. Then today our internet was down for about 5 hours. All I needed next was for the phone system to go on the blink.

Thomas McMahon

Are you addicted to blogs?

Posted by Thomas McMahon on Oct 6th, 2005 in Online Marketing |

Lets face it, blogs have made it easier to stay up-to-date on almost any topic, but they have also become very time consuming. Since it’s so easy to refresh your RSS feeds and see what’s new, you can easily spend more time trying to read and discuss all the developments than you do working. That’s why Stuntdubl has decided it’s time to get back to work and outlines a 12 step program to help you fight your blog addiction.

Check out Stuntdubl’s 12 Step Program for Blog and Forum Addiction and then get back to work.

-Thomas

Lee Odden

Internet Marketing Resource topseos.com upgrades

Posted by Lee Odden on Oct 5th, 2005 in Online Marketing |

topseos.com, a directory of internet marketing services has gone through a major re-design and services upgrade. Previously, the site was focused as a directory of search engine optimization firms with a listing of the top 30 SEO firms based on interviews with clients, performance, customer service and distinguishing services.

A new design has launched offering a wider array of services related to internet marketing listed in the directory encompassing search engine optimization, hosting, email marketing, press release distribution and paid search marketing.

Lee Odden

National Arbitration Forum Rules in Favor of Yahoo

Posted by Lee Odden on Oct 3rd, 2005 in Online Marketing |

The National Arbitration Forum announced today that a ruling has been issued in favor of Yahoo! regarding the rights to 54 Internet domain names, including homepageyahoo.com, yahoocalendar.com, and fantasysports-yahoo.com, among others. This is the latest in a series of claims that Yahoo! has won in defending its brand and name.

Yahoo’s law firm filed a complaint with the National Arbitration Forum on August 5, 2005. via National Abritration Forum blog.

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Lee Odden

Blogs and Public Relations

Posted by Lee Odden on Oct 3rd, 2005 in Online Marketing |

Pitching bloggers and journalists directly is often times hit or miss unless you have a long term relationship. Even so, here are some good guidelines for pitching blogs to follow.

There’s a good Media Relations with Bloggers article from Media Metamorphosis that presents some alternative ways of reaching bloggers and journalists. The just of it is, find out what blogs the journalist reads and using a combination of relevant comments and trackbacks, gain visibility and start a conversation.

One interesting tool for discovering what blogs/sites your intended audience reads is Rollyo, a service that allows you to build your own search engine of sites you want to track.

Lee Odden

Open Content Alliance

Posted by Lee Odden on Oct 3rd, 2005 in Online Marketing |

Open Content Alliance
Yahoo Search Blog posts that Yahoo has partnered with several public and private organizations inclusing Adobe, Internet Archive and University of California to create the Open Content Alliance.

“the collaborative efforts of a group of cultural, technology, nonprofit, and governmental from around the world that will help build a permanent archive of multilingual digitized text and multimedia content.”

In light of the controversy over Google print regarding copyright, the press release announcing the Open Content Alliance addresses copyright concerns:

“In order to respect the rights of copyright holders, content under copyright will be made available through the OCA only with the copyright holders authorization.”

Lee Odden

GoogleNet Plans for San Francisco

Posted by Lee Odden on Oct 3rd, 2005 in Online Marketing |

Google is one of several companies including Earthlink that have responded to a RFP asking for free Wi Fi access in San Francisco. Google has been testing Wi Fi in certain spots in San Francisco and New York this year. If accepted, the program would be supported by Google ads. Despite the attraction of free 300 kilobits per second, there have been some concerns regarding privacy. Lots of buzz on this over the weekend.

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Lee Odden

RustyBrick uses Ask.com to Ask Girlfriend to Marry Him

Posted by Lee Odden on Oct 2nd, 2005 in Online Marketing |

Happy news from Search Engine Roundtable: Barry proposes to his girlfriend Yisha using Ask Jeeves.

“I proposed via Ask Jeeves. I brought Yisha to my office, ask her to search on her name. While she was doing that I kneeled behind her with the ring and flowers. She typed in her name into Ask Jeeves, full name, and up came a special Smart Answer (thanks to Jim Lanzone and team) with the proposal.”

You know you’re a search geek when you propose using a search engine! Congratulations Barry and Yisha.


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