Lee Odden

Yahoo Blog Search – Putt Putt

Lee Odden     Online Marketing

Last week there was some buzz about Yahoo launching a Online Marketing Blog/2005/10/yahoo-blog-search-to-launch.html”>blog or RSS search engine and it turns out what they’ve done, at least for now, is to forgo a stand alone blog search and added blogs into the search results for news.

Search results appear in the right column and come from a limited number of blogs for now, but will incorporate the full index of blo.gs eventually. The blog search results also include Flickr images and links from My Web.

Including blogs in news SERPs is interesting, but the results are a little dissapointing to be honest. I guess that may be due to the limited subset of blogs being drawn from and the fact that they appear in a space normally occupied by sponsored links.

More at Yahoo Search Blog

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About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.