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Archive for November, 2005


Lee Odden

Pubcon X Keynote: Robert X. Cringley

Lee Odden on Nov 15th, 2005     Google, Marketing Industry News, Marketing PR Conferences, Microsoft Bing, Pubcon, Yahoo

The first session at Pubcon 10 started out with a keynote presentation from Robert Cringley.

Robert Cringley has been on the internet since 1977. He was a war correspondent in ’77 in Beiruit and had enough and went back to CA and started working for Steve Jobs. Apple offered him stock but he regretably, took cash. Cringley taught at Stanford University. Came back to Apple for work on Apple Lisa user interface.

Claim to fame: He invented the trashcan icon, which he created as an experience he had when writing a book. He accidentally deleted 8000 lines of text – 96,000 words. So he was resolved to create the trashcan functionality and make delete a two step process. Shared other anecdotes regarding trashcan.

Lee Odden

WebmasterWorld Pubcon Day 1

Lee Odden on Nov 15th, 2005     Marketing Industry News, Pubcon, SEO, Yahoo

Today starts Pubcon X. My hotel is right next to the Las Vegas Convention Center and there’s a huge WebmasterWorld.com banner hanging outside. A pretty good match to most things here in Vegas, BIG.

Sessions I’ll be attending today include:

Keynote : Robert X. Cringely

Big Site – Big Brand -Big SEO
Marshall D. Simmonds, Jeremy Sanchez, Chris Zaharias, Bill Wise

Competitive Intelligence
Jake Baillie, Anne Kennedy, Joseph Morin, Andy Beal

Yahoo YPN Sponsored Lunch : What is the Yahoo! Publisher Network
Will Johnson, David Zito, Donald Loeb, Arnie Gullov-Singh

Organic Search Forum
Bruce Clay, Aaron Wall, Todd Friesen, Todd Malicoat

Super Session : Blogging for Fun and Profit
Barry Schwartz, Jeremy Zawodny, Andy Beal, Mark Fletcher, Chris Pirillo

Lee Odden

Urchin is Now Google Analytics and it’s Free

Lee Odden on Nov 14th, 2005     Google, Marketing Industry News, SEO, SEO Tools

Google Analytics

I’ve been raving about Urchin to clients for quite a while at only $199/mo and now Google has decided to change Urchin over to Google Analytics and offer it for free. Wow.

The Urchin site is now redirecting to http://www.google.com/analytics/

According to Digital Inspiration blog, “the free version is limited to 5 million pageviews a month but the limit is is removed if you’re also an active AdWords publisher.”

Also, Google Analytics is said to intergrate very well with Google AdWords to better measure paid search ROI and you can track up to 50 profiles.

Online sign up is easy and only requires a Google account. Once signed up, just paste a snippet of JavaScript code into your web pages and that’s about it.

Lee Odden

Top PR Firms in Minneapolis – Misukanis Odden

Lee Odden on Nov 14th, 2005     Online PR, TopRank Agency News

This weekend a local business publication called the Minneapolis St. Paul Business Journal came out with a ranking of public relations firms in their print version and I’m proud to say that our PR firm, Misukanis & Odden Public Relations was named one of the top Twin Cities Public Relations firms. Hats off to my partner Susan Misukanis, who is a PR guru by any definition, and her team.

Founded in 2001 with just a few staff and fewer clients, Misukanis & Odden has grown into a reputable and trusted public relations agency serving companies in high tech, medical tech and professional services nationwide.

Misukanis & Odden is unique in it’s innovative use of both online and offline public relations tactics and a keen emphasis on accountability for results.

Lee Odden

Pubcon 10 Las Vegas

Lee Odden on Nov 12th, 2005     Marketing Industry News

Monday I leave for Las Vegas to attend Pubcon 10, WebmasterWorld’s Search Engine Marketing Conference. I interviewed Brett Tabke on Pubcon last week. Here’s a classic, must-read from Brett: 26 steps to 15k a Day.

Am very much looking forward to this conference for both the content and the networking. Conferences are a great way to connect with old friends and make new friends from all over the world.

A few interesting notes about this conference:

Keynote: Robert X. Cringely

Webmaster World Luncheon – Hosted by Google
“Don’t miss Google’s presentation of an exciting new service that you can register for at the show! Lunch will be provided, so come early to get good seats and free schwag.”
Lots of speculation on what this might be.

Lee Odden

Tools for search engine optimization

Lee Odden on Nov 11th, 2005     Search Engine Strategies, SEO, SEO Tools

I was looking through my notes from the San Jose Search Engine Strategies conference and noticed I had not posted several of the sessions I had attended. This one is a new session on tools for search engine optimization. It will be repeated at the Chicago SES conference, so it must have gone over well. I know I thought so.

Many top search engine optimization firms and SEO savvy webmasters use tools to help them be more effective and efficient at SEO. There is no such thing as a one size fits all SEO tool that really works. But there are applications for specific tasks that can make certain aspects of SEO more effective and less time consuming.

The session was moderated by Chris Sherman of Search Engine Watch

Lee Odden

Googlebot in Action during the Jagger Update

Lee Odden on Nov 10th, 2005     Marketing Industry News

Jim Boykin cracks open a can of search marketing humor and posts some “squashing” insight regarding Google’s Jagger 3.

You can see Jim and also Todd Mailcoat of WeBuildPages speaking at the Chicago Search Engine Strategies conference Dec 5-8.

Lee Odden

Brett Tabke Interview on Pubcon & WebmasterWorld

Lee Odden on Nov 8th, 2005     Interviews, Marketing Industry News, SEO, Spotlight on Search

One of the hottest topics in marketing is search marketing and many webmasters, company marketers and agencies are scrambling to acquire the knowledge necessary to serve their clients.

Next week the search marketing conference, Pubcon 10, kicks off in Las Vegas. Founded by Brett Tabke, who also founded WebmasterWorld, the Pubcon conference has grown significantly in recent years and has served as an excellent resource for search marketers world-wide.

With an audience that started initially with independent webmasters and mom-pop company online marketers, the Pubcon conference now includes a broad range of search marketers and companies including corporate online marketing staff, search marketing and interactive agencies from all over the world.

Lee Odden

Google to Pay $1 for every Firefox Download

Lee Odden on Nov 4th, 2005     Google, Marketing Industry News

But who cares about that, when Google will pay $100 once you sign up a publisher on AdSense that makes their own $100.

Google is certainly bumping up it’s referral program. If you have an AdSense account, login and click on the referrals tab, you get code for Google AdWords and FireFox with Google Toolbar referrals.

Google AdWords Referral Ads
AdSense Referral Ads

FireFox with Google Toolbar
Firefox Referral Ad

Lee Odden

State of Search Engine Marketing Survey – Round Two

Lee Odden on Nov 4th, 2005     Marketing Industry News

SEMPO has kicked off their second “State of Search Engine Marketing” survey.

You can view information about last year’s survey where some very interesting insight was gained:

  • Advertisers expect to spend $4bn on search marketing
  • Paid search was allocated 81%
  • Organic search was allocated 12%
  • Paid inclusion was allocated 4%
  • Brand awareness was the #1 goal for search marketing
  • Advertisers expected to spend 39% more on search marketing on average over the previous year

Founding member and Chairman of SEMPO, Kevin Lee, provides a great breakdown on the details of the current survey on his ClickZ column.

“Marketers want to know what practices, attitudes, best practices, and benchmarks are common within the search marketplace. The survey will go beyond gathering data. It will establish benchmarks to help the industry understand advertisers’ and agencies’ motivations and attitudes.”

Lee Odden

Online Marketing Resources Blog

Lee Odden on Nov 3rd, 2005     Blogging News, Marketing Industry News, Online PR, SEO

Just a reminder/announcement that I am posting links to very interesting news bits, stories and blog posts over at Online Marketing Resources Blog, when I do not have time to write a complete review here.

Today there are goodies ranging from a new Google patent that will make personalized search standard for everyone to the new and very cool Yahoo Maps beta. Check it out.

Tags:

Lee Odden

Search Engine Updates

Lee Odden on Nov 2nd, 2005     Google, Marketing Industry News, Yahoo

Looks like Tim Mayer of Yahoo has announced a “fourth weather report” about an imminent update to their index.

Matt Cutts of Google also posts on Jagger3, referencing recent changes made with Google’s ranking particulars as “coming along”.

Not only are there names being given to these updates, but iterations – 1, 2, 3, etc. I suppose this is akin to software updates: Version, 1.1, 1.2, 1.3, etc.

Web site owners, don’t need to “do” anything in reaction or proactively to these kinds of updates. They should know something is happening though, should site rankings fall or fluctuate dramatically and then persist.

One thing I’ve found is that the less “dramatic” the SEO tactics implemented on a site, the less “dramatic” the fluctuations these types of updates will have on a particular web site.

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