SEMPO has kicked off their second “State of Search Engine Marketing” survey.
You can view information about last year’s survey where some very interesting insight was gained:
- Advertisers expect to spend $4bn on search marketing
- Paid search was allocated 81%
- Organic search was allocated 12%
- Paid inclusion was allocated 4%
- Brand awareness was the #1 goal for search marketing
- Advertisers expected to spend 39% more on search marketing on average over the previous year
Founding member and Chairman of SEMPO, Kevin Lee, provides a great breakdown on the details of the current survey on his ClickZ column.
“Marketers want to know what practices, attitudes, best practices, and benchmarks are common within the search marketplace. The survey will go beyond gathering data. It will establish benchmarks to help the industry understand advertisers’ and agencies’ motivations and attitudes.”
If you work in search marketing: paid search, organic, paid inclusion as an agency or on the client side, take a few minutes and complete the State of Search Engine Marketing” survey.
Tags: SEMPO, survey, search marketing
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Quite amazing the growth thats taking place on the net,
to just go back a year, on the last survey I did on the internet
statistics were already on the rise and the net expenditure on advertising
was forecast at around 7BN.
Seems like nearly half of this is concentrated on the search market,
for some very interesting facts please take a look at the stats I
derived from all the various marketing methods.
Included methods most likely to give you a good return.
http://www.e-wealthsystems.com/online_advertising.html
Regards
Paul
Quite amazing the growth thats taking place on the net,
to just go back a year, on the last survey I did on the internet
statistics were already on the rise and the net expenditure on advertising
was forecast at around 7BN.
Seems like nearly half of this is concentrated on the search market,
for some very interesting facts please take a look at the stats I
derived from all the various marketing methods.
Included methods most likely to give you a good return.
Regards
Paul
Search Engine Marketing Survey
The Search Engine Marketing Professionals Organization (SEMPO.org) has launched their second ¬ìState of Search Engine Marketing¬î survey. This is an important opportunity for companies to contribute in identifying trends and metrics for what I think, i…