State of Search Engine Marketing Survey

State of Search Engine Marketing Survey – Round Two

SEMPO has kicked off their second “State of Search Engine Marketing” survey.

You can view information about last year’s survey where some very interesting insight was gained:

Advertisers expect to spend $4bn on search marketing
Paid search was allocated 81%
Organic search was allocated 12%
Paid inclusion was allocated 4%
Brand awareness was the #1 goal for search marketing
Advertisers expected to spend 39% more on search marketing on average over the previous year

Founding member and Chairman of SEMPO, Kevin Lee, provides a great breakdown on the details of the current survey on his ClickZ column.

“Marketers want to know what practices, attitudes, best practices, and benchmarks are common within the search marketplace. The survey will go beyond gathering data. It will establish benchmarks to help the industry understand advertisers’ and agencies’ motivations and attitudes.”

If you work in search marketing: paid search, organic, paid inclusion as an agency or on the client side, take a few minutes and complete the State of Search Engine Marketing” survey.

Tags: SEMPO, survey, search marketing

SUBSCRIBE TO TOPRANK’S TIPS NEWSLETTER

3 Comments »

Be the first to rate this post: Poor

Loading ...

Related Posts You May Enjoy Reading:

Please read the Online Marketing Blog comment policy.

http://www.e-wealthsystems.com Paul Wenniger

Quite amazing the growth thats taking place on the net,
to just go back a year, on the last survey I did on the internet
statistics were already on the rise and the net expenditure on advertising
was forecast at around 7BN.

Seems like nearly half of this is concentrated on the search market,
for some very interesting facts please take a look at the stats I
derived from all the various marketing methods.

Included methods most likely to give you a good return.

http://www.e-wealthsystems.com/online_advertising.html

Regards

Paul
http://www.e-wealthsystems.com Paul Wenniger

Quite amazing the growth thats taking place on the net,
to just go back a year, on the last survey I did on the internet
statistics were already on the rise and the net expenditure on advertising
was forecast at around 7BN.

Seems like nearly half of this is concentrated on the search market,
for some very interesting facts please take a look at the stats I
derived from all the various marketing methods.

Included methods most likely to give you a good return.

Regards

Paul
Pingback: Lockergnome's Internet Marketing