Lee Odden

Blogs About SEO and Search Engines

In just a few weeks, Online Marketing Blog will be 2 years old. Dec 28 to be exact. It started out as a blogspot blog using Blogger (still ranks #1 for "seo blog" on Google ??) and I finally got it moved to it’s own domain name and WordPress in the past month or so.

Starting out as a personal project rather than an intentional marketing effort, I spent the greater part of those 2 years experimenting with what to write and what audience OMG serves. In the end I just write whatever I feel like and have time to. Sometimes it may come off as a business blog especially with the gratuitous self promotion (hey, I’m a marketer) but there are often articles, tips and resources that come as a result of working in the search marketing business and being active in the industry.

Initially I used OMB as a way to collect and share information related to search engine optimization, online PR and blog marketing and that’s still what it is today – hopefully a little better. I’m happy and grateful to have the 500 or so daily readers and hopefully some useful information has come out of it for them.

Two other search engine related blogs that celebrate 2 year birthdays this month are the Search Engine Roundtable blog that Barry Schwartz (rustybrick) manages and Aaron Wall’s blog, SEO Book.

In the past two years there are many blogs that have started, including recent blogs from several prominent search engine marketing and optimization experts: Jim Boykin, Greg Boser and Mike Grehan. Danny Sullivan’s Daggle is more of a personal blog, but he is "the man" when it comes to search engines. Danny has also run the Search Engine Watch blog for quite some time.

If you’re looking for SEO or SEM blogs, Aaron maintains a great list as does Fantomaster. A very cool SEO blog aggregator site is SearchBrains.

I’m not sure if it’s the oldest search engine blog, but certainly the first that I started reading was Peter Da Vanzo’s blog. 

Official search blogs from the major search engines include:

Official Google Blog
Yahoo Search Blog
MSN Search’s Blog
Ask Jeeves Blog

My blogroll of search and SEO related blogs is now nearly 200. Unfortunately I barely get time to read more than 4 or 5. I rely on feed aggregators and search results RSS feeds to filter out what I’m most interested in.

Blogs can do many things for you and/or your business:  create credibility and promote your brand and influence and they can also suck productive time away from what you should really be doing. Like anything, it’s helpful to manage your time wisely and use software to automate whatever you can.

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About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.