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Lee Odden

DMA Beefs up Membership with Andrew Wetzler

By Lee Odden     Marketing Industry News

Since I’m on the DMA Search Engine Marketing Council, I thought I’d post this release that just went out.   The Search Engine Marketing Council (SEMC) of the DMA was previously known as the Association of Interactive Marketing (AIM). Lots of acronyms, but also lots of good work.

MOREVISIBILITY PRESIDENT ANDREW WETZLER APPOINTED TO MEMBERSHIP CHAIR, DMA SEMC COUNCIL

New York, NY, December 7, 2005 – The Direct Marketing Association (DMA) announced today it has appointed Andrew Wetzler, president and co-founder of MoreVisibility, membership chair of its Search Engine Marketing Council (SEMC).

"I’m pleased to have the opportunity to serve as membership chair of this important committee," said Wetzler. "As the direct marketing discipline evolves, more marketers are turning to interactive methods. Search marketing is being more widely embraced as a crucial element of an effective integrated marketing mix. Serving on DMA’s SEMC will allow me to help drive the segment’s growth and maximize its potential as one of the leading direct marketing channels."

DMA’s SEMC promotes ethical industry guidelines through the creation and promotion of  best practices. The Council’s member constituencies include marketers, media properties, and search engines. Through active education, DMA’s SEMC helps organizations to understand search engine marketing’s value and effectiveness and to discover strategies for integrating search into their overall marketing plan.

Wetzler co-founded MoreVisibility in October 1999. The company has since then grown to become one of the leading, most respected firms in the Search Engine Marketing and Optimization industry.  Prior to MoreVisibility Wetzler spent ten years at Andrew Wetzler & Associates, Inc., a consulting firm specializing in training marketing professionals to effectively utilize multiple channels and improve campaign performance.

An expert in direct marketing, Wetzler developed a course for the American Management Association on Direct Marketing and Inside Sales Program Development, which he instructed for seven years. He is a frequent speaker within the direct marketing community and is an author of numerous articles on related topics. Andrew holds a B.A. in Economics from Tulane University.

"Andrew’s experience in search engine marketing combined with his extraordinary vision and wide network of associates will drive the SEMC to the next level," said Heather Lloyd Martin, chair of DMA’s SEMC and CEO , SuccessWorks. "His advanced marketing and business development skills make him uniquely qualified to lead the charge in membership development for this industry-shaping council."

For more information on DMA’s Search Engine Marketing Council please visit http://www.the-dma.org/ or contact Matthew Waters at DMA, telephone: 212.790.1406.

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About the DMA

The Direct Marketing Association is the leading global trade association of business and nonprofit organizations using and supporting direct marketing tools and techniques.  DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education and networking opportunities to improve results throughout the entire direct marketing process.  Founded in 1917, DMA today has more than 4,800 corporate, affiliate, and chapter members from the US and 46 other nations, including 55 companies listed on the Fortune 100.  
 
In 2005, companies will spend more than $161 billion dollars on direct marketing in the United States.  Measured against total US sales, these advertising expenditures are expected to generate $1.85 trillion in increased sales in 2005, or 7% of the $26 trillion in total sales in the US economy (which includes intermediate sales).  All together, direct marketing will account for 10.3% of total U.S. GDP in 2005.

Tags: DMA, SEMC, search marketing, search engine marketing council, andrew wetzler


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