After the last session about advanced keyword research, SEMPO held a reception where they were to announce some of the preliminary findings of what Dana Todd called their annual "big ass survey".
The SEMPO state of the industry survey run last year provided some very interesting and insightful statistics about how marketers are using search marketing as well as future expectations.
The 2004 SEMPO survey indicated search marketers planned to spend about $4 billion on paid search, organnic and paid inclusion. The 2005 SEMPO survey reports that number to rise to $5.7 billion as announced by Kevin Lee of SEMPO’s Research Committee. Confetti flew at the SEMPO reception as Kevin announced more statistics out of the survey.
A press release about more details of the survey are forthcoming.