Online Marketing Blog

Aaron posts a great rundown on Google Toolbar 4 for Internet Explorer and what it means for search engine optimization.

He offers some cool SEO buttons that you can add to the toolbar as well as these interesting observations:

“If you have not yet started a Google account (or a few of them) it may be worth creating some such that you can leverage them down the road. Older Google accounts with longer search histories may be trusted to weight the end search results more than new accounts (similarly to how Google typically trusts old domains more than new ones).”

In this month’s Business 2.0, “2006 Smart List” issue, Google was bestowed “The Smartest Company of the Year” honors. In the ensuing article four scenarios on the possible future of Google were outlined. Three were optimistic and the fourth was doomsday for Google by 2020.

The cause? Hold on to your seat, because this is damn hilarious ….. SEO.

Yes, Rand, you’re given credit - it’s all your fault. And Microsoft.

From the absurd article:

“The once-mighty search engine falls prey to privacy intrusion, optimizers, and Microsoft.”

Spotlight on Search Interview with Heather Lloyd-Martin of SuccessWorks

A lot of buzz in the SEO community lately has been focused on the value of creating compelling content as if it’s a new idea. Writing web site copy that satisfies both search engines and users is nothing new to Heather Lloyd-Martin. She’s been an active proponent since the late nineties.

I first came across Heather’s copywriting wisdom a long time ago when explaining the Internet to potential clients was still common and the idea of Internet marketing and optimizing web sites for better search engine rankings was gaining popularity. Since then, Heather has been a very influential force in educating search marketers on the value of copywriting for the web, for SEO and most importantly, for conversions.

A few recent blogging tools I’ve been testing that are worth sharing include Feed Digest and blogbeat. A little info on each and how they can help with marketing your blog:

Feed Digest grew out of the RSS Digest project from Developer/Entreprenuer, Peter Cooper. RSS Digest makes it easy to syndicate RSS feeds from other blogs to your site or blog using JavaScript.

Feed Digest on the other hand, offers many more features including the ability to mix multiple feeds (up to 5 for free). Another plus over it’s predessor are the output options which include HTML, JavaScript, WAP or PHP, or an altogether new feed. Upcoming features include RSS to Email (ala FeedBlitz) and feed stats (think Feedburner).

One of the organizations I am involved with is MIMA, the Minnesota Interactive Marketing Association. It’s been a great experience working with so many talented individuals. There really is an abundance of interactive marketing talent here in the Twin Cities.

Over the past few years MIMA has grown tremendously and this year the size of the board of directors has nearly doubled. Below is a press release:

MIMA ANNOUNCES BOARD OF DIRECTORS
Interactive marketing association changes leadership for 2006

(MINNEAPOLIS) – The Minnesota Interactive Marketing Association (MIMA.org) welcomes 15 local interactive professionals to its board of directors.

A few things on Google today that I decided to roundup all in one post:

Possible new Google interface. Anyone else seeing this? Via PC World

David Utter from WPN posts about an offline Google AdWords Editor application that is in beta, “invite only” mode.

“AdWords Editor is Google’s free, downloadable account management application for your computer. Now you can download your AdWords account to your computer, make your changes, then upload your revised campaigns”

Of all the emerging concepts related to search engine optimization and marketing online, there are several memes that I’m particularly interested in that seem to be building steam lately. In particular is the notion of link bait.

The practice of link baiting is as old as the hills, it just hasn’t been called that until recently. As the effectiveness of former link building tactics decreases, tactics like link baiting have become more popular.

There’s an interesting thread at Performancing about SEO and PR, as in public relations, not page rank that offers different viewpoints on how search engine optimization and public relations work together and as stand alone tactics. Search engine optimization and public relations are not mutually exclusive tactics as is alluded to in the thread.

This is a particularly interesting concept as I am involved with both a PR agency and a SEO firm. There is crossover on the vast majority of client projects and we perform cross training to leverage that. For example, this week our SEO and blog marketer extraordinaire Thomas will be providing instruction on RSS and tagging to several of our public relations superstars. That knowledge will help us serve our PR clients with improved visibility wherever journalists are researching topics.

You know you’re in blog trouble when you start your posts with, “It’s been too long since my last post….” Hey, we’re busy as hell and we’re hiring: SEO Specialist, SEO Copywriter, Linking Specialist, Admin. More about all that on the TopRank site.

Now on to this malarkey about discount search engine optimization:

Over the years I’ve had many opportunities to give prospective search marketing clients “good deals” for a variety of reasons. Early on in your business, there are some compelling reasons to do so, but my advice? Don’t. Here’s some classics along with my feeble replies:

Online PR is new territory for most marketers, even traditional public relations practitioners.

I recently had a Q/A with an offline PR agency specialist that I thought would be interesting to post here.

What are the most popular news feeds to subscribe to?

The beauty of RSS is that there are so many niche, quality sources. However, the most popular feeds overall may not be the best for any one individual. In other words, it depends on the interests of the user. Here are several lists of popular blogs/feeds:

• http://top500.feedster.com/
• http://www.technorati.com/pop/blogs/
• http://bloglines.com/topblogs

Spotlight on Search Interview with Aaron Wall of SEOBook.com and Threadwatch

One of the most visible SEO pundits on the web is unquestionably, Aaron Wall. Aaron is a very unique individual in the SEO world since he is exceptionally knowledgable and networked but until recently, has not overtly offered search engine optimization consulting services.

Aaron is one of those people who has been great about sharing and exchanging good information about SEO tactics with those fortunate enough to be on his IM list. But he does not limit his advice giving to a personal network. He’s written a very popular book on SEO, plus you’ll see him at many SES and Pubcon conferences as well as on industry forums, discussion threads and blogs handing out excellent advice that other SEOs charge big bucks for.

Every year or so, companies decide to go and update their website. Not just a few pages, but usually the entire design and structure. This can be a big factor in search engine optimization and whether it’s positive or negative depends on how you do it.

There are lots of things everyone has to keep in mind when changing websites. Most things need to be thought of before hand, not after, and any issues should be addressed before a new site goes live.

Here are five things to keep in mind.