Lee Odden

Google Click to Call

Lee Odden     AdWords, Google, Search Marketing

Google Click to Call Hey, this is interesting. Google is testing some pay per call ads with a program called Click to Call .

“Here’s how it works: When you click the phone icon, you can enter your phone number. Once you click ‘Connect For Free,’ Google calls the number you provided. When you pick up, you hear ringing on the other end as Google connects you to the other party.”

You can try it yourself with a search on Google for “New York Hotels“. See screen shot below:

Google Click to Call

Pretty interesting keyword phrase match on the part of Google, since the Search Engine Strategies conference is coming up in New York at the end of the month. Or am I giving Google marketing too much credit?

Hat tip to Graywolf at Threadwatch

Seth Godin puts in his two cents on Google’s Click to Call as well.

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About Lee Odden

@LeeOdden is the CEO of TopRank Online Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.