Archives for February 2006

Google Measures Up Your Blog Stats

Google has announced the acquisition of blog analytics provider, Measure Map. I signed up for a beta at Measure Map a while ago but nada. So instead, I hooked up with Blogbeat. Which is pretty flippin slick if you ask me. I’d love to review Measure Map and now that Google has acquired them, I’m sure Measure Map will be made freely available to the huge number of blogs out there.

Here’s an idea: Measure Map is Google’s way of relieving pressure off of Google Analytics. Imagine the massive server load from all those bloggers signing up for Google Analytics. It wasn’t too long and then GA shut down. Suprising when you think of the resources Google has.

Myth 102: SEO is Ugly

Sometimes it’s fun to post a little Q and A to help folks better understand different aspects for search engine optimization. One particular question that comes up when dealing with “brand” focused sites and particularly with interactive agencies where the prevailing attitude is, “SEO makes our site ugly”.

What do you mean I have to change my site for better natural rankings?

All clients we work with go through some level of education/awareness about SEO so they understand what we’re doing. As your SEO project gets underway, it’s important we reinforce the idea that in order for your site to rank well organically, your site has to be percieved by search engines as the leading authority on topics relevant to your site content. To do that, search engines must be able to understand the content of your site, the internal linking structure and external linking relationships to other web sites.

Dotster $1 Domain Names

For one hour today between 4-5pm EST, Dotster.com will be offering domain names for only one dollar. There is a limit of 1 domain name per order, but you can make unlimited orders. Any .COM, .NET or .ORG domain can be registered.

For all those domainers out there, this should be quite an event. Some think domainers are making millions off of type in traffic. Domain name traffic monetization or domain parking is an interesting business.

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Search Engine Strategies NYC

Barry has already posted it, but I thought I’d mention that we decided to coordinate our blogging efforts for quadruple coverage of the upcoming New York Search Engine Strategies conference and I will be posting to the Search Engine Roundtable site along with Barry, Ben and Chris. With all 4 of us attending most sessions, it should be the most comprehensive blog coverage of a Search Engine Strategies conference to-date.

I will also be posting conference observations, session notes and interviews here, to Online Marketing Blog.

Blogmania

Lots of blogging fun to be had in today’s reading:

Blogs to Riches – New York Magazine

Technorati adds authority weighting – Scoble. In a related post, Rubel asks, “What is authority?”

State of the Blogosphere Part 2: Beyond Search – Dave Sifry of Technorati

BlogCode helps you find blogs similar to yours. Scoble’s blog was listed in the top ten related to mine, but Online Marketing Blog is second page related to Scoble – via Scoble

How to Almost Live on Blogging – an interview in wired with Harold Davis who wrote Google Advertising Tools

Corporate Brand Blog: Liberator or Oppressor? – Chief Marketer

Enough about blogs – it’s time to get ready for work.

Google Click to Call

Google Click to Call Hey, this is interesting. Google is testing some pay per call ads with a program called Click to Call .

“Here’s how it works: When you click the phone icon, you can enter your phone number. Once you click ‘Connect For Free,’ Google calls the number you provided. When you pick up, you hear ringing on the other end as Google connects you to the other party.”

You can try it yourself with a search on Google for “New York Hotels“. See screen shot below:

Google Click to Call

Pretty interesting keyword phrase match on the part of Google, since the Search Engine Strategies conference is coming up in New York at the end of the month. Or am I giving Google marketing too much credit?

Seth Godin Link Bait

Todd Malicoat throws it down in a recent link baiting article at his Stuntdubl blog (Todd doesn’t just write posts, he writes articles) on his thoughts about bloggers’ and SEOs’ common love for the link. He also laments his efforts to get a link from Seth Godin.

I am not so sure there is as big of a disconnect between bloggers and SEOs as he points out and Nick Wilson didn’t create link baiting any more than Seth Godin created viral marketing. He does post links to a ton of resources though, as Todd is prone to do.

SEO and link building is indeed becoming more about viral and creative marketing and less about code optimization.

Stuntdubl is a must read and a must link.

Google Covers

Google lands not one but two major magazine covers this week:

Google on cover of Time magazine
Time: Meet The Google Guys

The answer to this question is classic Googlespeak:

IS THERE A GRAND STRATEGY FOR GOOGLE? IT SEEMS AS IF YOU’RE DIVING INTO ALMOST EVERYTHING.

SCHMIDT: We try very hard to look like we’re out of control. But in fact the company is very measured. And that’s part of our secret.

Google on the cover of Barron's magazine
The article in Barron’s is less optimistic about Google’s financial future.

“Google reminds me very much of what went on in 1999 and 2000,” says Fred Hickey, editor of the well-regarded High-Tech Strategist newsletter and a member of the Barron’s Roundtable. “The valuation is insane, relative to what they do.”

And in comments about senior Google execs selling stock:

Interview with Eric Ward of URLwire

Spotlight on Search – Interview with Eric Ward

If there is a ying and a yang to search engine optimization then many SEO professionals would agree that content is the ying and links are the yang. OK I’m simplifying, but work with me. Optimizing content without implementing a linking campaign is like trying to drive a car without wheels.

Linking is important for more reasons than building PageRank though. Links from high profile sites can drive significant amounts of traffic AND attract inbound links as well. In that field there’s one person that stands out as the prominent “old school SEO” authority on link building and that is Eric Ward.

Google Advertising Tools

I just received a review copy of the new book, Google Advertising Tools: Cashing in with Adsense, AdWords and the Google APIs by Harold Davis, author of 20 books, (Googleplex Blog) and published by O’Reilly. Companion site here.

Chapters range from SEO and affiliate programs to “Profiting from Adult Sites” (hmmm) and of course whole sections on Adsense and AdWords.

It’s a bit techie, but I’ve not had a chance to go through it fully. Hopefully I’ll have a chance to post a review here when I get around to finally reading it. If you’ve already read it, feel free to post comments.

Gmail for Business

Google is taking beta subscription requests for using your company or organization’s domain name. Just login with your existing Google account or create a new one.

What you get:

Gmail – 2 gigabytes of storage and search tools that help users find information fast.
Control Panel – Easily manage user accounts, aliases and mailing lists.

Very interesting. This should increase the number of Gmail users by a significant sum. More maybe?

More about the initial beta test with San Jose City College at the

Hiring for SEO

It’s an interesting labor market right now in the field of search marketing. Interactive, Advertising, and Ad Agencies as well as companies are bringing more SEO/SEM staff in-house. Many SEO and SEM firms are growing and adding staff as well. Unfortunately, some of the larger search marketing companies lock staff down with unreasonable non-competes or they operate in churn and burn mode, and don’t value their clients or SEOs nearly as much as they should.

With my SEO firm, we’ve worked hard to build momentum and service to our clients and we’re literally getting more inquiries than we could possibly handle. So, TopRank is currently hiring for several SEO positions which are described on the TopRank careers page.