TopRank Online Marketing

Archive for February, 2006


Lee Odden

Friday Roundup Links

Lee Odden on Feb 17th, 2006     Business of SEO, Google, Interviews, Link Building, Marketing Industry News, Microsoft Bing, Pubcon, SEO

John Scott Interview. Talks about V7N SEO contest, being in the Wall Street Journal and Fun Uses of Coco Nuts in Japan – Search Engine Journal

Matt Cutts at SES NYC – One of the sessions he’s participating on includes Robert Scoble and Jeremy Zawodny, “Pundits on Search”. I will be speaking at Pubcon in Boston with those two in a session about Blogging. Should be fun.

Todd Malicoat on WebmasterRadio.fm – Todd and Greg Niland talk links and more. Todd is a linkMASTER and an all around great guy. This is a must-listen podcast.

Finding outsourced SEO help – WebmasterWorld

MSN Search updates search home page and search results. And as much as I am not a fan of MSN Search and rarely ever use it, I LIKE the new new MSN Search. Incidentally, Jensense has the scoop on ContentAds, the name of MSN’s new contextual ad program.

Lee Odden

Linking vs Traffic

Lee Odden on Feb 16th, 2006     Interviews, Link Building, SEO

Excellent post at WMW by user sugarrae on the what is old and what is new about link building. It’s all about marketing, not just getting links. Via TW

If you like that, then you’ll definitely like the interview of master traffic and link builder Eric Ward. While I’m at it, I would be remiss not to mention Brett Tabke’s seminal work, “26 steps to 15k” as well.

OK, one more link about links/traffic: Here’s an excellent interview with Patrick Gavin of Text Link Ads over at Search Engine Journal. TLA is fast becoming a top alternative to AdSense, YPN and other renenue generating programs for blogs and web site publishers. TLA is also offering a new service called Articlelinks. One question that comes to mind whenever I think about the notion of paying for links was answered:

Lee Odden

Google techtalks

Lee Odden on Feb 15th, 2006     Google

Lauren Weinstein posted a video of a presentation he made at Google a few weeks ago and I noticed he made reference to the search phrase “Google techtalks” on Google Video.

Some really interesting presentations can be found in those results ranging from Collecting Meteorites in Antarctica to Web Applications and the Ubiquitous Web. Of course, the John Battelle presentation is the one that interested me the most. Also, Battelle is hiring.

Pretty cool, Google bringing in speakers like that.

Lee Odden

Google Measures Up Your Blog Stats

Lee Odden on Feb 14th, 2006     Google, Marketing Industry News, Web Analytics

Google has announced the acquisition of blog analytics provider, Measure Map. I signed up for a beta at Measure Map a while ago but nada. So instead, I hooked up with Blogbeat. Which is pretty flippin slick if you ask me. I’d love to review Measure Map and now that Google has acquired them, I’m sure Measure Map will be made freely available to the huge number of blogs out there.

Here’s an idea: Measure Map is Google’s way of relieving pressure off of Google Analytics. Imagine the massive server load from all those bloggers signing up for Google Analytics. It wasn’t too long and then GA shut down. Suprising when you think of the resources Google has.

Lee Odden

Myth 102: SEO is Ugly

Lee Odden on Feb 14th, 2006     SEO

Sometimes it’s fun to post a little Q and A to help folks better understand different aspects for search engine optimization. One particular question that comes up when dealing with “brand” focused sites and particularly with interactive agencies where the prevailing attitude is, “SEO makes our site ugly”.

What do you mean I have to change my site for better natural rankings?

All clients we work with go through some level of education/awareness about SEO so they understand what we’re doing. As your SEO project gets underway, it’s important we reinforce the idea that in order for your site to rank well organically, your site has to be percieved by search engines as the leading authority on topics relevant to your site content. To do that, search engines must be able to understand the content of your site, the internal linking structure and external linking relationships to other web sites.

Lee Odden

Dotster $1 Domain Names

Lee Odden on Feb 14th, 2006     Marketing Industry News, Online Marketing, SEO

For one hour today between 4-5pm EST, Dotster.com will be offering domain names for only one dollar. There is a limit of 1 domain name per order, but you can make unlimited orders. Any .COM, .NET or .ORG domain can be registered.

For all those domainers out there, this should be quite an event. Some think domainers are making millions off of type in traffic. Domain name traffic monetization or domain parking is an interesting business.

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Lee Odden

Search Engine Strategies NYC

Lee Odden on Feb 14th, 2006     Blogging, Marketing Industry News, Marketing PR Conferences, Other Events, Search Engine Strategies, Search Marketing, SEO

Barry has already posted it, but I thought I’d mention that we decided to coordinate our blogging efforts for quadruple coverage of the upcoming New York Search Engine Strategies conference and I will be posting to the Search Engine Roundtable site along with Barry, Ben and Chris. With all 4 of us attending most sessions, it should be the most comprehensive blog coverage of a Search Engine Strategies conference to-date.

I will also be posting conference observations, session notes and interviews here, to Online Marketing Blog.

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Lee Odden

Blogmania

Lee Odden on Feb 14th, 2006     Blog Marketing, Blogging, Blogging News

Lots of blogging fun to be had in today’s reading:

Blogs to Riches – New York Magazine

Technorati adds authority weighting - Scoble. In a related post, Rubel asks, “What is authority?”

State of the Blogosphere Part 2: Beyond Search – Dave Sifry of Technorati

BlogCode helps you find blogs similar to yours. Scoble’s blog was listed in the top ten related to mine, but Online Marketing Blog is second page related to Scoble – via Scoble

How to Almost Live on Blogging – an interview in wired with Harold Davis who wrote Google Advertising Tools

Corporate Brand Blog: Liberator or Oppressor? – Chief Marketer

Enough about blogs – it’s time to get ready for work.

Lee Odden

Google Click to Call

Lee Odden on Feb 13th, 2006     AdWords, Google, Search Marketing

Google Click to Call Hey, this is interesting. Google is testing some pay per call ads with a program called Click to Call .

“Here’s how it works: When you click the phone icon, you can enter your phone number. Once you click ‘Connect For Free,’ Google calls the number you provided. When you pick up, you hear ringing on the other end as Google connects you to the other party.”

You can try it yourself with a search on Google for “New York Hotels“. See screen shot below:

Google Click to Call

Pretty interesting keyword phrase match on the part of Google, since the Search Engine Strategies conference is coming up in New York at the end of the month. Or am I giving Google marketing too much credit?

Lee Odden

Seth Godin Link Bait

Lee Odden on Feb 13th, 2006     Blog Marketing, Blogging, Link Building, SEO

Todd Malicoat throws it down in a recent link baiting article at his Stuntdubl blog (Todd doesn’t just write posts, he writes articles) on his thoughts about bloggers’ and SEOs’ common love for the link. He also laments his efforts to get a link from Seth Godin.

I am not so sure there is as big of a disconnect between bloggers and SEOs as he points out and Nick Wilson didn’t create link baiting any more than Seth Godin created viral marketing. He does post links to a ton of resources though, as Todd is prone to do.

SEO and link building is indeed becoming more about viral and creative marketing and less about code optimization.

Stuntdubl is a must read and a must link.
gotta love the link bait baby

Lee Odden

Google Covers

Lee Odden on Feb 13th, 2006     Google, Marketing Industry News

Google lands not one but two major magazine covers this week:

Google on cover of Time magazine
Time: Meet The Google Guys

The answer to this question is classic Googlespeak:

IS THERE A GRAND STRATEGY FOR GOOGLE? IT SEEMS AS IF YOU’RE DIVING INTO ALMOST EVERYTHING.

SCHMIDT: We try very hard to look like we’re out of control. But in fact the company is very measured. And that’s part of our secret.

Google on the cover of Barron's magazine
The article in Barron’s is less optimistic about Google’s financial future.

“Google reminds me very much of what went on in 1999 and 2000,” says Fred Hickey, editor of the well-regarded High-Tech Strategist newsletter and a member of the Barron’s Roundtable. “The valuation is insane, relative to what they do.”

And in comments about senior Google execs selling stock:

Lee Odden

Interview with Eric Ward of URLwire

Lee Odden on Feb 13th, 2006     Interviews, Link Building, SEO, Spotlight on Search

Spotlight on Search – Interview with Eric Ward

If there is a ying and a yang to search engine optimization then many SEO professionals would agree that content is the ying and links are the yang. OK I’m simplifying, but work with me. Optimizing content without implementing a linking campaign is like trying to drive a car without wheels.

Linking is important for more reasons than building PageRank though. Links from high profile sites can drive significant amounts of traffic AND attract inbound links as well. In that field there’s one person that stands out as the prominent “old school SEO” authority on link building and that is Eric Ward.

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