This is some cool news I missed yesterday. Fellow SEO blogger Barry Schwartz (aka RustyBrick) of the famous Search Engine Roundtable blog and SEO forum, accepted a role as News Correspondent at the Search Engine Watch blog. Gary Price, who previously held that responsibility has moved on to Ask Jeeves. I can’t think of anyone more deserving. You can read his first post here. Congratulations Barry.
Archives for February 2006
Marketing Sherpa’s Email Marketing Summit is coming up in Chicago April 20th and 21st.
Scheduled tracks include: B-to-B, Ecommerce, Int’l, Newsletters, Delivery and List Growth.
There will be 21 Case Studies from real-world email marketers (big and small) including American Airlines, IBM, Doubleday Entertainment. Plus, practical, expert advice on:
- email delivery (panel includes AOL)
- Creative & newsletter design
- growing your opt-in list (with quality names
It’s not all work though, some networking and play is in store with a Gala party at the House of Blues celebrating the winners of the Email Awards.
More information at Marketing Sherpa Email Marketing Summit
Speaking of email marketing, who is your favorite email marketing vendor? (lists, creative, distribution)
There’s an excellent interview at iMediaConnection with Ron Belanger from Yahoo about the intersection of search marketing and branding. A good quote from Belanger on the merits of SEO and SEM for branding:
“The first step in the branding story is brand awareness, and search is becoming the top way in which brands are introduced to consumers. If a company is not there in search, they will not make it into the consideration set moving towards brand preference and eventual purchase.”
It’s an interesting topic and reminds me of a session by Barbara Coll of Webmamma and Rob Garner of Agency.com at ad:tech Chicago that I posted on: Brand or Demand search engine optimization. Of particular interest from this session was a comment from Garner where he cited work he’s done that has resulted in higher organic click throughs as a result of running PPC ads at the same time as organic SEO, since more screen real estate is occupied. The user has a greater opportunity for brand interaction.
Some interesting post Super Bowl activity this week:
Reprise Media announced their 2nd Super Bowl Search Marketing Scorecard where advertisers are rated based on how well they‚Äôve integrated an online component into their Super Bowl commercial. GoDaddy.com, CareerBuilder, MI:3, Shaggy Dog, Blockbuster, Cars the Movie, Burger King and Cadillac Escalade received the highest ratings.
The NY Times chimes in about how the commercials have been given a second life (and extended advertising reach/value) through sites like AOL’s Best Superbowl Commercials, where millions of visitors have rated their favorite commercials, turning them into an effective viral marketing tactic.
Marketing Experiments has announced a “Back of a Napkin” business planning contest. They say they are are looking for the next ‘Google’.
The winner will get a jumpstart package worth over $100,000 and will get to pitch their plan to some of the leading VC’s. In that $100 large there’s $25k of PR for three months. Ahem. I appreciate the PR firm’s valuation of their services, but $25k for THREE MONTHS?
During 2006, MEC Labs (the group of researchers behind the Marketing Experiments Journal) will work with the winning idea to help launch their business.
Entries are due no later than February 25 with finalists announced February 28 and winners announced March 31, 2006.
Hurry up, business plans can be registered online.
Notice to search marketers: Your brand will not save you from the consequences of screwing with search engines. Lots of fun commentary on this one:
Google blacklists BMW.de – CNET News.com
Ramping up on international webspam – Matt Cutts of Google
BMW cheats search-engines, Google removes it from search results – Boing Boing
For Matt Cutts to point out a crackdown on international search spam, I suspect there has been a lot of it going on un-checked. Or at least not under as much scruitiny as English language sites.
Time for BMW.de to clean up their act and brush up on steps to a re-inclusion request.
I wonder how BMW Public Relations is going to handle this? Do you think they’ll “out” the SEO?
Sebastian has an excellent interview with the Google Sitemaps team over at his Smart IT Consulting site.
“Sitemaps convey some very important metadata about the sites and pages which we could not infer otherwise, like the page’s priority and refresh cycle.”
And how Google Sitemaps work:
“Sitemaps are downloaded periodically and then scanned to extract links and metadata. The valid URLs are passed along to the rest of our crawling pipeline — the pipeline takes input from ‘discovery crawl’ and from Sitemaps. The pipeline then sends out the Googlebots to fetch the URLs, downloads the pages and submits them to be considered for our different indices.”
Matt Cutts adds:
Matt Cutts was recently interviewed on WebmasterRadio.fm’s SEO Rockstars show with Oilman and Webguerrilla.
Rand has posted some insightful take aways including Matt’s thoughts on Sandbox, BigDaddy, linkbait and that v7ndotcom malarkey.
Bigdaddy is the rollout of some signigicant infrastructure changes at Google and to see Bigdaddy search results compared to current results, try this. Although Matt says, “I‚Äôd expect a new data center to be converted to Bigdaddy roughly every 10 days”, so a normal search on Google.com will likely return Bigdaddy style results.
How much can a company grow before it finds it’s boundaries? Is there really a limit to how big and pervasive Google can get?