Comments on: Demographic Targeting with Google AdWords http://www.toprankblog.com/2006/03/demographic-targeting-with-google-adwords/ Grow your business with TopRank Online Marketing tips, articles, & experts interviews on social media, digital PR & search engine marketing. Thu, 18 Mar 2010 17:09:16 -0500 http://wordpress.org/?v=2.9.2 hourly 1 By: Lee Odden http://www.toprankblog.com/2006/03/demographic-targeting-with-google-adwords/#comment-1190 Lee Odden Wed, 15 Mar 2006 19:46:58 +0000 http://www.toprankblog.com/2006/03/demographic-targeting-with-google-adwords/#comment-1190 OK, I'm game. Exactly how are you gathering accurate demographic data from the organic and PPC efforts of prospective sites? Outside of using Hitwise, this is something I'd like to see. OK, I’m game. Exactly how are you gathering accurate demographic data from the organic and PPC efforts of prospective sites? Outside of using Hitwise, this is something I’d like to see.

]]> By: Brent Franson http://www.toprankblog.com/2006/03/demographic-targeting-with-google-adwords/#comment-1189 Brent Franson Wed, 15 Mar 2006 19:14:42 +0000 http://www.toprankblog.com/2006/03/demographic-targeting-with-google-adwords/#comment-1189 I disagree. Organic rankings are directly related to the type and volume of searchers that will be coming into the prospective site. Calling this type of demographic estimation a "kentucky windage" is short-sighted. Don't mean to offend - I really enjoy your blog and read it daily. Keep up the solid work. I disagree. Organic rankings are directly related to the type and volume of searchers that will be coming into the prospective site. Calling this type of demographic estimation a “kentucky windage” is short-sighted. Don’t mean to offend – I really enjoy your blog and read it daily. Keep up the solid work.

]]> By: Lee Odden http://www.toprankblog.com/2006/03/demographic-targeting-with-google-adwords/#comment-1089 Lee Odden Thu, 09 Mar 2006 18:46:06 +0000 http://www.toprankblog.com/2006/03/demographic-targeting-with-google-adwords/#comment-1089 Thanks or the tips Brent although estimating organic efforts to estimate traffic and target audience is a bit of kentucky windage I think. Thanks or the tips Brent although estimating organic efforts to estimate traffic and target audience is a bit of kentucky windage I think.

]]> By: Brent Franson http://www.toprankblog.com/2006/03/demographic-targeting-with-google-adwords/#comment-1088 Brent Franson Thu, 09 Mar 2006 18:21:26 +0000 http://www.toprankblog.com/2006/03/demographic-targeting-with-google-adwords/#comment-1088 The demographic site targeting tool is a step in the rght direction but the real value lies in making this available for keyword-targeted ad campaigns. The new tool is just a fancy way of broadly categorizing an entire sites demographics rather than a specific searchers. I have a few tips for those diving head first into the use of demographic targeting. 1. Make sure to check the site before adding it to your site-targeted campaign. 2. Understand that the predicted impressions per day refers site impressions not ad impressions. It is interesting to note that the estimated number of impressions per day for cnn.com and match.com is 0-10k but bookofmatches.com is at 100-500k and plentyoffish.com at 500k+ 3. Review organic and PPC efforts of prospective sites to better estimate traffic and target audience. The demographic site targeting tool is a step in the rght direction but the real value lies in making this available for keyword-targeted ad campaigns. The new tool is just a fancy way of broadly categorizing an entire sites demographics rather than a specific searchers. I have a few tips for those diving head first into the use of demographic targeting.

1. Make sure to check the site before adding it to your site-targeted campaign.
2. Understand that the predicted impressions per day refers site impressions not ad impressions. It is interesting to note that the estimated number of impressions per day for cnn.com and match.com is 0-10k but bookofmatches.com is at 100-500k and plentyoffish.com at 500k+
3. Review organic and PPC efforts of prospective sites to better estimate traffic and target audience.

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