This week’s The Economist magazine includes a feature called Technology Quarterly in which an article titled “Dancing with Google’s spiders” describes various aspects (good/bad) of search engine optimization including a few quotes from Matt Cutts of Google. (quotes at Threadwatch) I was interviewed for the article as well and my search marketing agency, TopRank Online Marketing was also mentioned.
It’s always interesting to see what gets used in an article when you’re interviewed. In my case, the quote used was one describing an un-common event where one of our clients dropped a substantial PPC spend (prior to hiring us) in exchange for straight SEO. While that SEO campaign has been very successful, it’s more common and appropriate to run PPC in conjunction with SEO.
The coverage of search engine optimization by major publications over the past year has really varied – from SEOs as dirty rotten scoundrels to an appreciation of search as an important marketing channel. This particular article seems farily balanced. The online version of the magazine requires you to be a subscriber to read the article or you can get it in print.
Thank you to writer Benjamin Sutherland for the interview!