TopRank Online Marketing

Archive for April, 2006


Lee Odden

Link Building for Blogs

Lee Odden on Apr 27th, 2006     Blog Marketing, Blog Optimization, Blogging, Link Building, Online Marketing, SEO

As blogs continue to mature as marketing tools, there are an increasing number of “blog optimization” articles and posts appearing. However, many of these resources underestimate the importance of inbound links.

To think that researching and placing keywords in the “right places” alone with improve a blog’s traffic is only part of the story. Blogs are simply web sites/content management systems with some special features. Getting web sites to rank well and to engage more traffic involves a large number of variables and the same goes for blogs. The difference is that there are unique linking opportunities with blogs that are not common with web sites. These include:

Lee Odden

Pubcon Photos

Lee Odden on Apr 26th, 2006     Marketing Industry News, Marketing PR Conferences, Online Marketing, Pubcon, SEO

Aaron Wall took some cool photos at the Boston Pubcon.

Here’s one with me and Mr. Ploppy aka Stuntdubl aka Todd Malicoat:

Lee Odden Todd Malicoat

Yeah, I remember back in the day when I was skinny too. I was not, however, anywhere near as smart as this young man.

Here’s one with, “I’m makin a million from blog seo” Bill Hartzer

Lee Odden Bill Hartzer

I’ve got a strange look on my face after hearing about some of Bill’s SEO projects. “Wow” is the word.

OK, this is the LAST time I will post on the Boston Pubcon. But you know, Vegas is coming up pretty soon!

TopRank Online Marketing

Google Promotes Firefox on Homepage

TopRank Online Marketing on Apr 26th, 2006     Google, Marketing Industry News, Online Marketing

FirefoxGoogle

Google has started promoting Firefox on its homepage. If you are running IE, head over to Google.com and you should see an ad that says “Firefox with Google Toolbar: tabbed browsing, safer surfing” with an image of the Google toolbar in Firefox under that.

According to the Firefox team. “Firefox is the first third party product to be featured on Google‚Äôs homepage.”

The bond between Google and Firefox seems to be getting stronger. This can only mean great things for the browser on all platforms in the future.

So, what does Google do with toolbar data?

-Thomas

TopRank Online Marketing

ClickTracks Appetizer – Free Stats

TopRank Online Marketing on Apr 25th, 2006     Marketing Industry News, Online Marketing, Web Analytics

ClickTracks Appetizer

ClickTracks has jumped on board with free stats. ClickTracks Appetizer gives you several of the popular ClickTracks features. Just enough to make you want to buy more, or so they think.

Included is all the general stats information like top keywords and referrers plus a few popular features.

Visitor Labeling – Through a simple mechanism known as visitor labeling, you can color-code visitors from a PPC campaign; visitors who found each page through a certain keyword; visitors who spent a very long or very short time on a page; and much more.

Visual Interface – See where visitors go, how long they stay and from which page they exit. This is superimposed over your site so you can see exactly where people are going.

Lee Odden

Conversation with Experts – SEO

Lee Odden on Apr 24th, 2006     Blog Marketing, Blog Optimization, Blogging, Online Marketing, Online PR, Press Release Optimization, SEO, TopRank Agency News

I’ve managed to get myself into another interesting speaking situation. Last week it was both Pubcon and Bulldog Reporter. This week it’s a chat over at “Conversations with Experts“, with Patsi Krakoff and Denise Wakemen of Build a Better Blog System. I’ll be talking about search engine optimization for small and medium businesses with some blogs and press release optimization thrown in for good measure.

Here’s the “official” description:

Search Engine Optimization with Blogs and Press Releases
Gone are the days of optimizing web sites through a sprinkling of keywords and submissions to the search engines. Today’s savvy marketer integrates a mix of tactics to gain the credibility and authority necessary for dominant search engine rankings.

Lee Odden

Matt Cutts on Toolbar Data

Lee Odden on Apr 24th, 2006     Google, Marketing Industry News, Online Marketing, SEO

At last week’s WebmasterWorld Pubcon conference in Boston, I had the opportunity to talk to Matt Cutts from Google a few times and when I posted my recollection of comments about Google and user or toolbar data for rankings he wanted to clarify. That presented an opportunity for a mini interview about Google’s position on toolbar data.

I started out by posing a few specific questions:

1. Does Google currently use toolbar data for rankings?
2. What do you see as the pros and cons of using such data for rankings?
3. Can you describe any scenario where information from a downloaded application from Google might be used in some way for ranking web pages?
4. If Google does not employ toolbar or other user data for rankings and another search engine does, could that provide the other search engine an advantage?

Lee Odden

WebmasterWorld Boston 2006 Pubcon Wrapup

Lee Odden on Apr 21st, 2006     Marketing Industry News, Marketing PR Conferences, Online Marketing, Pubcon

Boston Pubcon 2006
This year’s Pubcon in Boston was held at the Elephant in the Castle, a good sized Boston bar/pub. Starting out in the lower level, the WebmasterWorld crowd eventually took over the main bar as well. If forgot my conference badge but Brett Tabke was in the doorway greeting conference goers and giving out (lots of) drink tickets so getting in was no problem.

There was plenty of networking with a little food/drink here and there. I think I need to upgrade to a phone with a better camera or just start bringing a camera to conferences so I can take more/better quality photos.

Lee Odden

Pubcon Boston Day 2

Lee Odden on Apr 20th, 2006     Blog Marketing, Blog Optimization, Blogging, Marketing Industry News, Marketing PR Conferences, Online Marketing, Online PR, Podcasting, Press Release Optimization, Pubcon, RSS, SEO

Lots of great sessions on Wednesday here at WebmasterWorld Boston Pubcon. Unfortunatley, I was only able to attend two of them (one as a speaker) due to a teleconference I did with Bulldog Reporter.

I thought the Public Relations panel in the morning went well. Robin, Lawrence and David all made strong presentations. What I liked best about the session and this is corroborated by feedback I received from attendees, was the diversity of perspectives offered.

Lawrence Coburn offered a small company’s inside perspective of what he called “dumb luck PR” and how to take advantage of that and snowball it. Very cool story actually. Television personality and CNN maven :) Robin Liss shared her perspective on getting TV coverage. David McInnis gave a rundown on press release optimization and some of the new features available at PRWeb. My presentation covered the notion of applying search engine optimization principles to blog and press release optimization.

Lee Odden

New Search Directory Umdum

Lee Odden on Apr 19th, 2006     Marketing Industry News, Online Marketing

I’ve got to fly to another Pubcon session, but wanted to quickly post on Loren Baker’s (Search Engine Journal) new web directory project, Umdum.com.

John Scott has more details and there’s also an Umdum blog.

Lee Odden

YPN Party – Boston Pubcon

Lee Odden on Apr 19th, 2006     Marketing PR Conferences, Online Marketing, Pubcon, Yahoo

Yahoo threw an invite party at “Saint” in Boston last night and it proved to be a good time. It was a good thing they were letting in “guests” of people on the list or I think there would have been only half as many people there. Good for you Yahoo in doing this as Microsoft has really shot itself in the foot at SES conferences by being uber strict with their “invite only” events.

LOTS of great conversations at this party. Thomas and I got there around 7pm and it was a nice, cozy little event with an open bar, (extended to 10pm) and a wide variety of hors d’oeuvres. Many familiar faces too: Todd Malicoat, the super cool guys from BOTW.org, Mike McDonald of iEntry and Jeremy Zawodny, my co-presenters for this morning’s PR session Robin Liss and Lawrence Coburn, Brandy and Daron Babin, Roger aka Martinibuster and many others I cannot remember right now because I’m supposed to be practicing my presentation. :)

Lee Odden

Malcolm Gladwell – Pubcon Boston Keynote

Lee Odden on Apr 19th, 2006     Marketing Industry News, Marketing PR Conferences, Online Marketing, Pubcon

Pubcon Boston Keynote Malcolm Gladwell, Author “Tipping Point” and “Blink”.

Due to the odd room layout and audio situation, I had difficulty hearing everything Malcolm had to say – even in the front row. My bad for sitting where I did, but it was a great presentation all the same. Certainly one that has motivated me to finish “The Tipping Point” and to start on “Blink”. Indeed it was another good keynote speaker choice by Brett Tabke.

Gladwell took the stage and has that same funky ‘fro you see in his photos. He recently launched his blog if you want an ongoing dose of his perspective.

Through story after story, he related the concepts of “connectors” and “mavens” as well as the notion of “tipping point” and how people let the perception that you always need a big solution to solve big problems.

Lee Odden

V7N Search Blog

Lee Odden on Apr 19th, 2006     Blogging, Marketing Industry News, Online Marketing, SEO

A new V7n Search Marketing News blog launched recently adding another source of news on everything to do with the search engine industry. The blog is edited by Mr. Search Engine Blog himself, Peter Da Vanzo.

Expect nothing but good things from this blog as Peter and the upcoming line up of contributors will be sure to provide another perspective on the goings on in search marketing. A blog like this can be a real time-saver if you don’t have time to ready all the email newsletters and articles on search marketing.

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