As blogs continue to mature as marketing tools, there are an increasing number of “blog optimization” articles and posts appearing. However, many of these resources underestimate the importance of inbound links.
To think that researching and placing keywords in the “right places” alone with improve a blog’s traffic is only part of the story. Blogs are simply web sites/content management systems with some special features. Getting web sites to rank well and to engage more traffic involves a large number of variables and the same goes for blogs. The difference is that there are unique linking opportunities with blogs that are not common with web sites. These include: