I’ve managed to get myself into another interesting speaking situation. Last week it was both Pubcon and Bulldog Reporter. This week it’s a chat over at “Conversations with Experts“, with Patsi Krakoff and Denise Wakemen of Build a Better Blog System. I’ll be talking about search engine optimization for small and medium businesses with some blogs and press release optimization thrown in for good measure.
Here’s the “official” description:
Search Engine Optimization with Blogs and Press Releases
Gone are the days of optimizing web sites through a sprinkling of keywords and submissions to the search engines. Today’s savvy marketer integrates a mix of tactics to gain the credibility and authority necessary for dominant search engine rankings.
Veteran Internet Marketer, Lee Odden of TopRank Online Marketing will discuss how a combination of search engine optimization, blogging and online PR can provide a distinct advantage over traditional web site marketing methods. He‚Äôll explain the core concepts of search engine optimization as well as specific blog marketing and press release optimization tactics that any web site owner can implement.