Lee Odden

Podcasting and SEO

About a month ago, Grant Crowell of Grantastic Designs posted an article at Search Engine Watch on SEO for podcasts, which pointed out how straightforward it would be.

Stephan Spencer also wrote up an informative list of Podcast SEO tips on his blog.

I would also like to point out a few things regarding how podcasts can support your online marketing efforts, particularly in conjuction with online PR.

The first is the very cool Podcast recording, production and hosting service offered by PRWeb Podcast.

As an example, TopRank recently did a PRWeb Podcast in conjunction with Blogs, SEO and online PR press release recently for the upcoming WebmasterWorld Pubcon conference in Boston. David McInnis, the CEO and founder of PRWeb and I are speaking on the same panel about Public Relations.

My conference pals Amanda Watlington, Daron Babin and Brian Prince will be talking about RSS and podcasts at the Boston Pubcon conference along with Michael Levine from Yahoo, so be sure to check that out if you’re going.

We’re monitoring the effect of this service from a traffic perspective, but are rolling it out with all of our online PR clients. In fact, one of our Public Relations managers has had great success using podcasts in her pitching efforts to the media. Karen has posted about that over on her Media Relations Blog.

From an advertising perspective, this recent research from PQ Media shows that combined U.S. spending on blog, podcast and RSS advertising increased 198.4% to $20.4 million in 2005. This kind of advertising is expected to grow another 144.9% to $49.8 million in 2006. Those are some pretty impressive growth numbers.

So you can use SEO for more traffic to your podcasts, you can use podcasts to enhance your online public relations and you can advertise on podcasts. What else can you do with podcasts related to SEO?

You can stay on top of the happenings in the search engine industry as well as search engine optimization tactics by listening to the wide array of podcasts and live internet radio feeds over at WebmasterRadio.fm.

Danny Sullivan also posts a daily “SearchCast” from Search Engine Watch. Chris Pirillo did a series of podcast interviews at Search Engine Strategies NYC that are pretty interesting.

There are many others I’m sure, so post your favorites if you like.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.