Comments on: Tips for Online PR

By: roger

roger — Tue, 07 Oct 2008 21:59:00 +0000

i think there’s a big difference between the pitching nature of offline PR and the more participatory nature of online PR. generally, PR agencies seem better geared to the former…. you need to be in the fold to participate and not many agencies get to be in that spot….

By: Lee Odden

Lee Odden — Tue, 16 Sep 2008 12:30:20 +0000

Hello Kerry, Most digital PR practitioners use social media monitoring and analytics tools to identify bloggers. As for journalists, most editorial calendar services carry a list of pubs, topics and the journalists who cover them.

A damaged brand got that way somehow. The fix comes from addressing the source of the issue as well as telling the brand’s side of the story, what they’ll change and of course to open channels for listening and dialogue. If blogs are openly discussing a brand positive or negative, that brand would do well to have a blog itself or it’s missing out on a huge opportunity.

By: Kerry

Kerry — Tue, 16 Sep 2008 07:02:48 +0000

Hi Lee,

I find your advice to be the best of the best. I have recently delved into online PR (turning from offline) and I really found your advice to be very helpful. Please let me know where I can read more???

Another question, how exactly would one choose which bloggers or journalists to target. Is it specific to your key areas (as in topics) or should you gather a broad spectrum to gain mass relationships? And what are the correct steps to approach.

Last question, a PR nightmare is when one has to fix a brand that is severely damaged. What are the steps to restore a brand name without annoying bloggers and consumers further , adding fuel to the fire?

Thank you again

Regards

Kerr

By: Priyadarshani

Priyadarshani — Tue, 26 Aug 2008 08:01:42 +0000

hi i have a query, it would be great if you could help me with it. see web is a boundless medium, where it is next to identify who to talk to and where…so how doe sone find and identify the target audience. I mean what steps should one ideally follow to help find a group / audience to talk to. Thanks

By: Priyadarshani

Priyadarshani — Tue, 26 Aug 2008 06:21:17 +0000

i have just entered this field and was looking for some basics to get started with. i think i was very lucky to have stumbled upon this piece as it explained a lot of things about online pr to me in very simple language (i have read a lot of very complicated stuff too). Plus the links were an ad on. Thanks

By: Ann Holman

Ann Holman — Sun, 11 May 2008 13:05:38 +0000

I’m new to this online PR stuff so it has been fab to find this great article that is concise and signposts me in the right direction. Thanks.

By: Pull PR - Combining SEO and Public Relations | Smart SEO

Pull PR - Combining SEO and Public Relations | Smart SEO — Thu, 06 Mar 2008 23:17:48 +0000

[...] companies narrowly define PR activities online solely as blogger relations when in reality, online public relations is so much more. To me, internet based public and media relations encompasses gaining editorial [...]

By: SEO and PR - Online Public Relations and Search Engine Optimization | Online Marketing Blog

Thu, 06 Mar 2008 21:15:33 +0000

By: Nick Garner

Nick Garner — Fri, 04 Jan 2008 18:49:10 +0000

I saw Lee at Pubcon and as ever he demonstrated his deep knowledge of online PR. In terms of the difference between offline and online, I do agree they run into SEO in quite a big way.

I have found off line PR companies (the less enlightened ones) really struggle to get their heads around online and itsnuances. I think they find the pomotonal processes too non-linear and often fall down as in when they pitch a blogger like a normal journalist or dare to try to understand the relevance of forums or inbound linking…

By: MIchael Buczek

MIchael Buczek — Thu, 08 Feb 2007 00:15:10 +0000

Even though this article is a bit older, I think online reputation management is just as important now and will become more so in the future. For an online business, hotel, bed and breakfast, etc that advertise what people are saying about them on the internet can be a key factor in business. If you don’t do it right and don’t pay attention, you are going to suffer in the long run. For some more information about online reputation management, sign up to receive a whitepaper one of my colleges wrote not too long go.

http://www.blizzardinternet.com/whitepapers/online_reputation_mgt.htm

By: Duct Tape Marketing

Duct Tape Marketing — Sat, 15 Apr 2006 15:35:31 +0000

Take an SEO refresher course…

Small business owners don’t necessarily need to be SEO experts, but you should have a firm grasp on the basics – even if only to direct a web designer.
The search …

By: Big Bad Book Blog » Blog Archive » Big Bad Book Blog Links 4-13-2006

Big Bad Book Blog » Blog Archive » Big Bad Book Blog Links 4-13-2006 — Thu, 13 Apr 2006 19:57:36 +0000

[...] Tips for Online PR: Online Marketing Blog “Basically, online PR invlolves activities geared towards influencing media, communities and audiences that exist solely on the Internet using online channles. That includes search engines, blogs, news search, forums, discussion threads, social networks and other online communication tools. Brand reputation monitoring and management is also a focus area for online PR.” [...]

By: flyte: web marketing strategies for small business

flyte: web marketing strategies for small business — Wed, 12 Apr 2006 17:03:53 +0000

Online PR Tips …

Lee Odden has another great post (doesn’t he always?) at his Online Marketing Blog on Tips for Online PR. When asked about optimizing press releases for search engines (a common goal these days), he responds:The first priority for the release…

By: Paul Bradshaw

Paul Bradshaw — Wed, 12 Apr 2006 08:00:39 +0000

Great post with lots of useful links. It’s good to have a nutshell definition of online PR too: I’ve posted about it at http://interactivepr.blogspot.com/2006/04/tips-for-online-pr.html. But who was the interview for?