Yahoo advertisers received an email recently announcing up and coming enhancements including instant ads & geotargeting to the program. I know a lot of complaints I hear from clients about Yahoo Search Marketing/Oveture has to do with the length of time it takes for the editorial process. This is a step in the right direction. The addition of geotargeting will also be a nice addition and help local search advertisers.
It looks like even more changes are in store:
“This is just the first step. After all advertisers have successfully transitioned to the new Sponsored Search, we plan to quickly introduce many more innovative products, features and tools that will give you even more ways to connect with customers.”
Loren Baker over at Search Engine Journal offers up more details.