TopRank Online MarketingTopRank Online Marketing Blog
Lee Odden

New Improved Yahoo Sponsored Search

By Lee Odden     Marketing Industry News, Online Marketing, Search Marketing, Yahoo


Yahoo advertisers received an email recently announcing up and coming enhancements including instant ads & geotargeting to the program. I know a lot of complaints I hear from clients about Yahoo Search Marketing/Oveture has to do with the length of time it takes for the editorial process. This is a step in the right direction. The addition of geotargeting will also be a nice addition and help local search advertisers.

It looks like even more changes are in store:

“This is just the first step. After all advertisers have successfully transitioned to the new Sponsored Search, we plan to quickly introduce many more innovative products, features and tools that will give you even more ways to connect with customers.”

Loren Baker over at Search Engine Journal offers up more details.


SUBSCRIBE TO TOPRANK’S TIPS NEWSLETTER

Get Online Marketing news, tips & expert insight. We respect your privacy.


Be the first to rate this post: PoorSo SoOKGoodAwesome
Loading...Loading...

Related Posts You May Enjoy Reading:

Please read the Online Marketing Blog comment policy.

To optimize your online marketing performance, contact us at TopRank | ©2014 TopRank® Online Marketing | Top