Lee Odden

Referring SEO Projects

For some reason, when I get calls from companies with small SEO projects, I simply draw a blank when trying to think, who locally I should refer them to.

Of course several independant consultants come to mind, but the really good ones are always too busy. I don’t want to refer these projects into a situation where they can’t be helped. There are also a number of local agencies that “also do” SEO, but these projects are likely too small. Or the agencies aren’t very good at SEO.

I avoid at all costs just saying, “We’re not taking on projects, or your budget is too small, good luck and goodbye.” I don’t mind referring them on to someone that can help. However, it must be a give and take situation and it must be respectful.

I avoid referring to consultants outside of our geographic area (with a few exceptions). In fact there’s a few SEO/SEM firms that have really blown it by being aarogant or just flat out unappreciative. I’ve passed a good number of projects as small as $500/mo and as large as $10,000/mo to someone else because of that.

Maybe it would make sense to create some kind of referral exchange site or a private blog. Members could post projects/leads and other members could go in and see what would be a good fit. Would that work? I am not so sure.

Personally, I prefer to have a small network of trusted companies and/or consultants that I know will do a great job, that appreciate the business I’m sending them and that are reliable.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.