Comments on: BtoC Search Marketing Tactics http://www.toprankblog.com/2006/06/btoc-search-marketing-tactics/ Grow your business with TopRank Online Marketing tips, articles, & experts interviews on social media, digital PR & search engine marketing. Thu, 18 Mar 2010 19:37:52 -0500 http://wordpress.org/?v=2.9.2 hourly 1 By: Frank Pournelle http://www.toprankblog.com/2006/06/btoc-search-marketing-tactics/#comment-385460 Frank Pournelle Tue, 08 Apr 2008 18:17:04 +0000 http://www.toprankblog.com/2006/06/btoc-search-marketing-tactics/#comment-385460 One of the hottest developments in B2C marketing of lead generation is seen in your point number 6. "cross promotion and integration". We can learn the power of INTRODUCTION on the consumer side --as it is deployed on the B2B world. Linkedin achieves this by introducing connections in the business world. The same goes for relational and behaviour driven connections for Mom, Dad and Grandma. As an example, our new RoyaltyPoint program at Last Second Media connects prior respondents from the Craftmatic Bed or LifeAlert program to an offering from Diabetes Care Club. Both sides of this cross promotion get a fresh source of daily introductions. Plus both sides monetize their inbox with a well-regulated, timed program for making related introductions. Nifty stuff and I'd love to hear more from Igor, Tom or other readers on this idea. One of the hottest developments in B2C marketing of lead generation is seen in your point number 6. “cross promotion and integration”. We can learn the power of INTRODUCTION on the consumer side –as it is deployed on the B2B world. Linkedin achieves this by introducing connections in the business world. The same goes for relational and behaviour driven connections for Mom, Dad and Grandma. As an example, our new RoyaltyPoint program at Last Second Media connects prior respondents from the Craftmatic Bed or LifeAlert program to an offering from Diabetes Care Club. Both sides of this cross promotion get a fresh source of daily introductions. Plus both sides monetize their inbox with a well-regulated, timed program for making related introductions. Nifty stuff and I’d love to hear more from Igor, Tom or other readers on this idea.

]]> By: Tom Crandall http://www.toprankblog.com/2006/06/btoc-search-marketing-tactics/#comment-13445 Tom Crandall Tue, 27 Jun 2006 16:18:42 +0000 http://www.toprankblog.com/2006/06/btoc-search-marketing-tactics/#comment-13445 Lee, I really like article sumbissions. A well crafted, informative article is viral and works as an excellent primer to release new products and services. In addition, I am a huge fan of pull marketing content. An excellent example would be for Cabelas.com, who sells outdoor supplies, camping, and hunting goods, to create a page on meal recipes for Dutch ovens, which are cast iron pots. When a searcher finds the Cabelas.com page on "Dutch oven recipes," they are also presented with the latest line of Dutch ovens as well as similar products and accessories. Lee,

I really like article sumbissions. A well crafted, informative article is viral and works as an excellent primer to release new products and services.

In addition, I am a huge fan of pull marketing content. An excellent example would be for Cabelas.com, who sells outdoor supplies, camping, and hunting goods, to create a page on meal recipes for Dutch ovens, which are cast iron pots. When a searcher finds the Cabelas.com page on “Dutch oven recipes,” they are also presented with the latest line of Dutch ovens as well as similar products and accessories.

]]> By: Igor M. (BizMord Blog) http://www.toprankblog.com/2006/06/btoc-search-marketing-tactics/#comment-13363 Igor M. (BizMord Blog) Mon, 26 Jun 2006 21:59:02 +0000 http://www.toprankblog.com/2006/06/btoc-search-marketing-tactics/#comment-13363 Lee, I mean that if your company sells Digital photo printouts, you can do a joint venture with a digital camera online store and offer special discount to their customers. Think about it. You just bought a digital camera ... next you'll be looking for ways to print your pictures. Lee, I mean that if your company sells Digital photo printouts, you can do a joint venture with a digital camera online store and offer special discount to their customers.

Think about it. You just bought a digital camera … next you’ll be looking for ways to print your pictures.

]]> By: Lee Odden http://www.toprankblog.com/2006/06/btoc-search-marketing-tactics/#comment-13358 Lee Odden Mon, 26 Jun 2006 21:03:46 +0000 http://www.toprankblog.com/2006/06/btoc-search-marketing-tactics/#comment-13358 You mean like partnership marketing? Example: A seller of bbq grills also offers omaha steaks. That works in the offline world, it would seem to make sense online as well. You mean like partnership marketing? Example: A seller of bbq grills also offers omaha steaks. That works in the offline world, it would seem to make sense online as well.

]]> By: Igor M. (BizMord Blog) http://www.toprankblog.com/2006/06/btoc-search-marketing-tactics/#comment-13354 Igor M. (BizMord Blog) Mon, 26 Jun 2006 20:54:04 +0000 http://www.toprankblog.com/2006/06/btoc-search-marketing-tactics/#comment-13354 Joint Venturing with online retailers in a similar industry or one that targets the same audience would be beneficial as well. Joint Venturing with online retailers in a similar industry or one that targets the same audience would be beneficial as well.

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