“Packed within these pages are articles from executives at the nation‚Äôs leading search engine marketing firms, agencies and consultancies. Also inside is commentary from two of the top three search engines, Yahoo and Microsoft. These experts offer tips, best practices, case studies and research on almost every topic under the search sun.”
Mickey is right on. Topics range from organic search engine optimization, to pay per click to online public relations to using blogs for marketing. Contributors to the guide that I’ve mentioned on this blog in the past include: Dana Todd, Jeannette Kocsis, Misty Locke, Ron Belanger, Greg Jarboe, Andy Beal, Andrew Wetzler, David Berkowitz, David McInnis, Stephan Spencer and Joshua Stylman. There many other great articles from other top experts in the industry as well.
TopRank and Misukanis & Odden contributed a case study to the Guide illustrating how effective an integrated SEO, blog marketing and online/offline public relations program can be. The client’s sales were boosted and overall marketing costs were reduced substantially.