Lee Odden

Performancing Partners Ad Network

Nick and company at Performancing are gearing up their ad network according to a blog post today. Via Threadwatch.

When Performancing Metrics was launched, I was able to ask Nick a few questions about his intentions for Performancing and an ad network was definitley part of the vision:

Lee: It seems the grand Performancing plan is to develop free tools that will help your growing network of professional bloggers be more effective and then roll out an ad network as well as other revenue generating services. Is that on target, and if not, can you clarify?

Nick:  That’s perfectly on target. It’s always been our intention to build a different kind of blog ad network, one influenced by the pro blogging community. We felt that building that community via authorative posts on the site by us and our member, the introduction of productivity tools such as Performancing Firefox, and now the introduction of an industrial strenght analytics solution would be great way to start.

A few key facts about Performancing Partners:

  • Partners mixes images and text in a smart way to give both publishers and advertisers the best of both wolds
  • Partners has a unique revenue sharing model which we will be blogging about shortly. For now, rest assured that we’re working toward passive income for publishers aswell as direct income from ads
  • Partners works on two different revenue building fronts for advertisers and publishers; Direct advertising on a monthly flat fee basis based on recommended CPM for category type, and CPA (cost per aquisition). More details to follow
  • Like all of Performancing’s tools and services, the key ingredient is community, (that means YOU). Our publishers, and advertisers are invited to join open discussion on the site or anywhere else they choose with the goal of bringing the two groups closer together and building a better conversation around the topic of revenue generation

You can sign up for a beta invite here.  Performancing also offers bloggers helpful forums, Performancing Metrics and the popular Performancing for Firefox blogging tool.

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About Lee Odden

@LeeOdden is the CEO of TopRank Online Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.