Monday morning I’m off to New York for the DM Days conference. I will join several other members of the DMA Search Engine Marketing Council including: Heather Lloyd-Martin, Amanda Watlington, Detlev Johnson, Kevin Lee, Mike Moran, Jeanette Kocsis and Matt Bailey as well as John Marshall in presenting two sessions that provide a wide range of specific recommendations for a DMA member site.
Topics include: creating a business case for search marketing, web site evaluation, technical optimization, user-experience, content optimization, web analytics, pay per click, online pr and integrating web marketing with other media. I guess it’s sort of a SES “pimp my site panel” but without the hats and it occurs over two sessions.
The DMA Search Engine Marketing Council (SEMC) will provide an in-depth search marketing consultation for a leading list management and brokerage DMA member web site during two sessions of ‚ÄúSearch Engine Marketing: Basics and Beyond‚Äù in New York on Tuesday, June 20, 2006 at 10:15am EST. Registration info.
I am looking forward to the event and also to spending a few extra days in New York. This time I am brining my wife and we’re going to do a little sightseeing and some birthday celebration. It should be fun.