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Lee Odden

Speaking at DM Days New York

By Lee Odden     Marketing Industry News, Marketing PR Conferences, Online Marketing, TopRank Agency News

Monday morning I’m off to New York for the DM Days conference. I will join several other members of the DMA Search Engine Marketing Council including: Heather Lloyd-Martin, Amanda Watlington, Detlev Johnson, Kevin Lee, Mike Moran, Jeanette Kocsis and Matt Bailey as well as John Marshall in presenting two sessions that provide a wide range of specific recommendations for a DMA member site.

Topics include: creating a business case for search marketing, web site evaluation, technical optimization, user-experience, content optimization, web analytics, pay per click, online pr and integrating web marketing with other media. I guess it’s sort of a SES “pimp my site panel” but without the hats and it occurs over two sessions.

More info:

The DMA Search Engine Marketing Council (SEMC) will provide an in-depth search marketing consultation for a leading list management and brokerage DMA member web site during two sessions of “Search Engine Marketing: Basics and Beyond” in New York on Tuesday, June 20, 2006 at 10:15am EST. Registration info.

I am looking forward to the event and also to spending a few extra days in New York. This time I am brining my wife and we’re going to do a little sightseeing and some birthday celebration. It should be fun.


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