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Lee Odden

ad:tech Chicago 2006 – Day Two Roundup

By Lee Odden     adtech, Marketing PR Conferences, Online Marketing

Day two of ad:tech Chicago rounded up with a sigh. With all the parties Monday night, I think some of the attendees were looking forward to the end of the day. Lots of good sessions and a few duds, but that’s the way it goes with most conferences. Luckily, the two sessions I covered went pretty well. There were quite a few folks covering the conference so I’ve assembled a list of all search marketing and related posts below:

Coverage by the ad:tech blog:

It’s Hard Out Here for a Traffic Pimp
Waiting for Your Cat to Bark
Developing an Integrated Local Media Strategy

Local Integration
TV Is Changing And TV Companies Better Follow

AdSpace on MySpace – Advertising with Social Media

Making Search Even More Efficient! Increasing Your Search Ranking Via PR and Search as a Branding Mechanism
Intelligence and Idiocy Fill ad:tech Chicago’s Party Scene
Customer Analytics and Marketing Dashboards – The Gift that Keeps on Giving

Booth Babe Offers Relief From Long, Hard Day
Mastering Your Domains
Link Building – It’s All About Quality
Many Monday Night Parties Emerge at Chicago ad:tech
Bullets ‘R Us: Best Practices in Design

Creative Blather Concludes ‘Creative Is Non-Linear’

Sessions covered here at Online Marketing Blog:

Link Building
Big Brands and Podcasting
Warm and Cozy SEO
Waiting for Your Cat to Bark
Advertising with Social Media
ad:tech Announces New Programming Chair Drew Ianni
ad:tech Chicago 2006 – Day One Roundup

Posts by Frank Gruber for iMedia Connection:
WOM in the New Social Media Landscape
Creating the Positive User Experience
Advertising on Social Networks
Integrate Your Local Media Strategy

Posts from the team at DMNews:
Big-Brand Marketers Take Time, Care With New Initiatives
Keynoter Offers Model, Metrics for Cross-Channel Engagement
Ad:tech: Integrated Media Spurs Innovation
Panel: Consumers Trail Speeding TV Technology
Panelists Talk Soaring Mobile Platform
Ad:tech: Keynote Focuses on Design Through Creativity, Social Responsibility
How Many Keywords Does FedEx Have?
Ad:tech Chicago: Key Trends Impacting Advertising, Media and Technology
Drew Ianni Succeeds Susan Bratton as ad:tech Chair

Overall, a pretty good show! Thanks to ad:tech and Steve Hall for having me participate in the conference coverage. You can find out more about ad:tech and upcoming shows at the ad:tech web site.


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