Lee Odden

Business Week Article on SEO

There’s a decent article on Business Week online Smart Answers column called, “How SEO Upped the Revenues” about an entreprenuer who used a web site redesign and search engine optimization to increase revenues by 45%.

Other than making the commitment to funding a technology upgrade, what else has contributed to your success?
I had to pick the right search engine optimization specialist and be willing to learn what she would do and how I could help. If I had just hired somebody to optimize my site and then wiped my hands of it, I’m not sure how great the results would’ve been. She had to learn everything about my industry in order to do her job right, and I had to stay involved with the process minute by minute.

That’s a good point. Search engine optimization isn’t something you just do, and walk away from. Web site owners and marketers should take note that SEO is an ongoing process, not an event.¬† It’s nice to see this kind of story about the benefits of SEO. Keep ’em coming Business Week!

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About Lee Odden

@LeeOdden is the CEO of TopRank Online Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.