TopRank Online Marketing

Archive for August, 2006


Lee Odden

Happy Blog Day

Lee Odden on Aug 31st, 2006     Blogging, Online Marketing

Seeing Frank’s post today reminded me it’s “Blog Day” where you share some of your favorite blogs. Excluding individual blogs and blogs of friends, here is a short list of blogs/blog aggregation sites that I absolutely check every day:

NewsNow Search Engines – Aggregation of MSM and blog posts about search engine industry news.
Search Brains – Aggregation of SEO blog posts from iEntry.
Micropersuasion – Steve Rubel always finds something new.
New PR – Digg style site on new media public relations created by Constantin Basturea.
Google Blogs ‘n More – Collects all the latest official Google Blog posts, plus Matt Cutts’ blog and the MSN and Yahoo search blog – from Phillip Lessen.
Search Engine Roundtable – Barry, Chris and Ben bringing it to you every day.
SEOmoz Daily SEO Blog – The amount of original, useful content from Rand and company at SEOmoz EVERY DAY is absolutely mind numbing.

Lee Odden

New Tools for Social Media Optimization

Lee Odden on Aug 30th, 2006     Blog Marketing, Blog Optimization, Online Marketing, Social Bookmarking, Social Media

With all the buzz about social media optimization the past week, I thought it would be timely for us to present two updated tools for encouraging the sharing of and linking to content as well as distribution. These are concepts that are fundamental to the notion of social media optimization or SMO.

Screen Shot of 2 New Social Media Optimization Tools

The first tool is one we’ve received excellent comments on and it’s called the Social Bookmark Creator. In order to make it easy for readers to save a blog post or a web page for reading later or to aggregate resources using a social bookmark service, we’ve created a tool that allows you to add a social bookmark menu after each post or on a static web page.

Social Bookmarks

Lee Odden

Blogging Goes Mainstream – FOX TV Stations Offer Blogs

Lee Odden on Aug 30th, 2006     Blogging

Listening to the news last night, Fox9 here in the Twin Cities was talking about their new website, myfox9.com, and the offerings of a free blog to everyone. Not being one to pass up an opportunity to check out new blogging software, I signed up and made my first post. To say the least, it’s lacking so far.

Missing are quite a few key features. Title tags, customizable categories, PINGing and auto detect RSS feeds are just a few of the bigger missing features. Granted, this may be under heavy construction as quite a few parts of the new site is.

Lee Odden

Google CEO Joins Apple Board of Directors

Lee Odden on Aug 29th, 2006     Google, Marketing Industry News, Online Marketing

Lots of interesting news today. First Danny making a big move and now this about Google’s CEO, Eric Schmidt joining the board of directors at Apple. Via Tuaw and thanks to Thomas.

You’ve got to love the mutual adoration quotes:

“Eric is obviously doing a terrific job as CEO of Google, and we look forward to his contributions as a member of Apple’s board of directors,” said Steve Jobs, Apple’s CEO. “Like Apple, Google is very focused on innovation and we think Eric’s insights and experience will be very valuable in helping to guide Apple in the years ahead.”

‚ÄúApple is one of the companies in the world that I most admire,‚Äù said Eric Schmidt. ‚ÄúI’m really looking forward to working with Steve and Apple‚Äôs board to help with all of the amazing things Apple is doing.‚Äù

Lee Odden

Danny Sullivan Moves On

Lee Odden on Aug 29th, 2006     Marketing Industry News, Online Marketing

Barry reports this morning that Danny Sullivan is leaving Search Engine Watch.

Wow. What’s next? Hell freezing over? Cats and dogs living together? What in the world will Search Engine Watch and SES be without Danny?

Seems things didn’t quite work out with Incisive Media. I think there’s less of a question as to what will Danny do without Incisive. He’s done pretty well so far and can probably do just about anything he wants on a go forward.¬† If you want to keep informed on what Danny will be doing on a go forward, he’s set up a Yahoo Group.
Best of luck to you Danny!

Lee Odden

AllBusiness.com Launches New Design

Lee Odden on Aug 28th, 2006     Blogging, Business of SEO, Online Marketing

One of the blog networks that I write for is hosted within AllBusiness.com. If all goes well, they will launch their new design on Tuesday. Here’s a preview screen shot:

The old interface was getting very busy which is a challenge when you’re a site like AllBusiness.com with millions of documents. I think the new design is much cleaner and it’s great to see the bloggers, ah I mean, “Advisors” posts brought up higher in the page. I guess this means I should get busy and start posting there regularly again. :)

We’re just finishing up with a 6 month promotion called, “6 for 06” with AllBusiness.com where several consultants (like myself) volunteered time to help out selected small businesses with certain problems. The company I worked with was AdventureOut.com, a California based outdoor adventure company that also hosts an online store.

Lee Odden

Business Week Best of the Web

Lee Odden on Aug 28th, 2006     Blogging, Blogging News, Online Marketing

Business Week is taking votes for their annual Best of the Web, which is not to be confused with the most excellent web site directory and blog directory from BOTW.org. There are 23 categories and two of them are related to blogs. The selection for “favorite blogs” includes an interesting mixture ranging from Scoble to Sand Hill Slave to Tech Crunch.

At the time of this post, there are only 744 votes so far with Tech Crunch the clear leader, but I think the SEO/SEM readership out there could make quite an impact on that if they wanted to.

If you would like more of a variety of blogs to vote for, then go ahead and fill in the write in form. I know I did. I put one in for Search Engine Roundtable and another for Matt Cutts. Good luck guys!

Lee Odden

Akismet Spam Plugin Went Down, Briefly.

Lee Odden on Aug 28th, 2006     Blogging

I’ve recently been using Akismet as my spam plugin for WordPress. It had been doing great, until this weekend. All of a sudden, spam started piling up and I was kept busy trying to remove it all. It’s amazing how great spam plugins do work, when they work. I ended up turning on Spam Karma for a while and that fixed everything.

It turns out that Akismet was down over the weekend for some updates. All should be good now though.

It really makes a person realize how great spam plugins are.  Maybe it’s time to donate a few bucks. ;)

[tags]akismet,spam-karma[/tags]

Lee Odden

Google Apps – Things That Make You Go Hmm

Lee Odden on Aug 28th, 2006     Google, Marketing Industry News, Online Marketing

Google announced tonight the availability of “Google Apps for Your Domain” which currently includes private-labeled: Gmail, Google Talk, Google Calendar and Google Page Creator. A free version and a paid version are available, without any further details on the paid version at this time.

Sign up and setup for the service is pretty easy and requires the same kind of validation as Google Sitemaps.

For Gmail, you can send and receive email using the designated domain name, but with all of GMail’s features. For Google Page Creator, you can create pages to be published under a subdomain, example, seo.yourdomainname.com so you’ll need to add a CNAME record.

Lee Odden

Sunday Search Marketing Links

Lee Odden on Aug 27th, 2006     Marketing Industry News, Online Marketing

Matt asks for your favorite Web 2.0 companies. Here’s a huge list from Seth Godin and another from SEOMoz.

Blogs have gone missing from Yahoo News reports TW. Steve Rubel notices too and suggests that Yahoo is building a dedicated blog and feed search tool. Maybe something like: reader.yrank.feeds.yahoo.com.
Update: Greg Jarboe offers some interesting insight suggesting that perhaps Yahoo is not permanently taking blogs out of news search results.

Are you into marketing via Wikipedia? Then you’ll be interested in the most popular Wikipedia pages. via Google Blogscoped.

Yahoo issues another Weather Report.

Google is updating backlinks reports Barry.

Cool Web 2.0 sort of shopping recommendation, tagging, and more site. ThisNext.com. Hat tip to Eric.

Lee Odden

Feedblitz Emails Getting Caught in Spam Filters?

Lee Odden on Aug 25th, 2006     Blogging

I received a comment yesterday on how Feedblitz emails had stopped arriving for one user.  I’m not sure what blog he’s subscribed (the issue wasn’t with this one) but there could be a handful of reasons why the email notifications are not arriving.  However, today I noticed that my Feedblitz alerts, that I had previously setup for a few blogs, were now showing up in my Gmail spam box.  I’m not sure what triggered the email to be marked as spam, however Gmail didn’t like it.

If you are subscribed to a blog via Feedblitz, and the emails stop coming, check your spam box and make sure they aren’t just getting filtered out.

[tags]feedblitz, spam, gmail[/tags]

Lee Odden

Resources for New Media and Social Media PR

Lee Odden on Aug 24th, 2006     Interactive Marketing, Online Marketing, Online PR, Social Media

There’s a growing amount of buzz about social media lately, but specifically of interest is social media press releases. As we fold the new media press release, press room and media relations tactics into our PR strategy, I’ve been monitoring a number of resources on the topic of new media PR and the hRelease or social media news release and offer some of those links here.

New Media Release Group – A Google group started to discuss the new media release format with participants ranging from independent PR consultants to PR Newswire and Market Wire.

New PR – Constantin Basturea’s “Digg style” site for new media public relations news.

Workspace for Social Media Press Release (hRelease) – hRelease is a community effort to define a new format for press releases via a community standard microformat

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