Lee Odden

How Often Should One Post?

Lee Odden     Blogging Strategy

When creating a new blog, one of the questions that comes up a lot is, how often should I post? Where there is no definite answer, once a day or every other day is good, but exceptions always apply.

Some blogs I read post every day. The posts are usually shorter and quick to read. They give just enough information to keep me interested without giving so much information that I need to take 10 minutes out of my day to read the post. This is a great way for a beginner to start off. Creating shorter, simpler posts are much easier than working out a long, in-depth post.

Those long in-depth posts can be successful too. Some blogs choose to write one longer post a week. The idea is to take all your efforts and make one great post instead of a bunch of small posts. Where this isn’t a bad idea, these posts usually take longer to read and many may just skip over it as it takes too much time to work though. However, if done right, your long posts could get you much more link love than a bunch of smaller ones.

What you want to avoid is creating a lot of small, quick posts that don’t give the user any value. You don’t want to just be creating cyber junk as you won’t get as many visitors or search engine visibility.

You also want to avoid extremely long posts or lots of long posts (more than two a day). Lets face it, we live in a world with too much to do and not enough time to do it all. So the longer you post is, the less likely it’ll get read. Post 3 long posts a day and most people probably won’t read all of them. Then, you’re just posting to post and not really getting any readers.

The solution is different for everyone. You may feel more comfortable with one to three short post a day where as others may rather do one longer post every few days. Either way, all blogs should get at least one blog post per week. If not, you run the risk of killing the blog as people will lose interest and move on.

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About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.