Also puzzling…why does every SEO wrench monkey on the web spew Googlisms nonstop, which most of us oldtimers know, just ain’t so. Like the above quoted gem about how blogs don’t get factored in…I know a million more such gems that also ain’t so.

And as for getting ink, I wouldn’t knock it. That is more doable than ever right from a web release launch…and getting ink gets you (surprise!) mnore searches! Getting ink is the original social media, and it works better than ever. My releases get top slot every time and usually stay there for freaking ever. I have actually taken them down from PRweb just to stop them from showing any more (at the client’s request, of course), just to allow a new release a chance to shine for a while. The feeds, which I adore, make them immortal anyway, because I optimize for the feeds themselves. That’s right, research the industry feeds a little before the launch. It’s quite easy to do by searching [industry] + “feed” + other relevant test-headline qualifiers.

Hmmm…I guess what I’m saying is, I’ve been doing this too long. I’m grumpy and old and know too much for my own good. As for the Matt Cutts quote about SEO, I say it’s bunk. SEO is good for any site that can gain financially from being visible at the top on Google for their best keywords…period. I’m sure if I were Matt Cutts I might say the same things he says…because he’s actually being paid great money to spout those precious, adorable Googlisms.

The true difference between a “blackhat” and a “whitehat”: intelligence…and spin.

I’m part of the Socialmediaclub.org and the whole movement on SEO PR and new press release templates. I think you’re participation in the forum would be huge and very welcome!