Lee Odden

SEO Myth and Truth

Lee Odden     Online Marketing, SEO

Aaron wall opened today with a great post, “The Myth of a Perfectly Optimized Page” where he talks about temporary nature of most optimization and that long term, it is the creation of useful content that matters most.

My favorite quote from Aaron: “…the web is such a social medium that it requires understanding people far more than algorithms.” Bingo.

I’m banking on the notion that the future of successful optimization is focused on the creative, not the technical aspects search marketing. SEO in the early days had more to do with code manipulation than content. Today we have offline to online integration, social search, viral search marketing (link baiting), tagging, new media public relations and so forth.

What I like about Aaron’s post is that it’s not so much about page level optimization as it is about an overall strategy. Hopefully more companies can get that distinction as they look for talented SEO firms.

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About Lee Odden

@LeeOdden is the CEO of TopRank Online Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.