Lee Odden

Survey for Marketing Sherpa Guide to SEO SEM Firms

Last Friday was the due date to get your survey completed for the 2006-2007 edition of the Marketing Sherpa Search Engine Optimization and PPC Firm Buyer’s Guide. There were 126 companies profiled in the SEO Guide last year.

The survey questions this year were pretty much the same as last year but also included questions such as: “What is your ideal client?”, “What is your nightmare client?” and “How many clients did you lose due to training them to do SEO in-house?”. The actual wording was different, but you get the idea.

The revenue categories were also different with the minimum category at “Under $1m” and the next category at “Under $5m”. That’s going to lump an awful lot of small SEO firms and consultants in the first category.

It will be interesting to see if TopRank will be the only search marketing agency included in the SEO Guide again. If so, this will be the 4th year in a row.

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About Lee Odden

@LeeOdden is the CEO of TopRank Online Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.