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Lee Odden

Battelle’s SearchMob

By Lee Odden     Blogging, Marketing Industry News, Online Marketing, Social Media, Social Search

John Battelle has launched a new Digg style service on his Search Blog called SearchMob. It allows registered users to submit articles and vote on them based on the Pligg content management system. via Google Blogscoped.

Similar services that I’ve found very useful include Piers Fawkes’ Marktd for marketing related stories upon which SearchMob was inspired and Constantine Basturea’s New PR for new media public relations articles.

It seems there may be opportunity to for many of these types of sites to emerge in niche topics. My question is, will they augment or compete with search engines?

Update:  I am a bit red in the face for not mentioning Search N Sniff, a similar service launched by Jonathan Nelson a week ago.


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