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Lee Odden

Business Wire to License PRWeb Platform

By Lee Odden     Marketing Industry News, Online Marketing, Online PR, Press Release Optimization

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David McInnis of PRWeb dropped me a quick note this a.m. about a new strategic partnership between PRWeb parent, Vocus Communications and Business Wire that includes the licensing of a private label version of PRWeb for use by Business Wire clients.

“Vocus will create and host for Business Wire a co-branded version of the PRWeb direct-to-consumer and SEO service. Business Wire members may disseminate press releases so they will be indexed by major search engines, distributed to thousands of news sites, including Google News and Yahoo News, and delivered through more than 20,000 RSS feeds that collectively reach tens of millions of consumers and thousands of journalists daily.”

This partnership will give Business Wire a leg up over other wire services looking into the optimized press release space. It will also give Business Wire clients the opportunity to take advantage of the new media press release features pioneered by PRWeb.

I agree David, this is big news. Congratulations!


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